Commercial photography not only includes advertising images but also any photo used to market a business, product or service. Commercial photos are used on websites, social media, billboards, point of purchase displays, packaging, and in newspapers, magazines and books.
Photo retouching ensures that commercial images don't have any flaws or blemishes that can detract from the message of those images. Polished images make the product appear more appealing, the service more interesting, or the company more credible. Well-finished images convey a sense of professionalism which helps build trust with the customer.
Our brains are hardwired to prefer visual information because it’s quicker to process and crucial for our survival. In fact, half of our brain is active for processing vision.
This natural inclination leads people to seek out visual content first, as it provides information with minimal effort. If you’re not leveraging photos effectively, you risk losing the attention of potential customers.
Nearly every photo intended for commercial, business, or professional use can benefit from some level of editing or retouching.
Well-finished images not only reproduce better but also capture more viewer attention. Increased attention translates to greater interest, making potential customers more receptive to your message. In contrast, amateur-looking photos can drive customers away.
Commercial photos should be as flawless as possible to effectively sell your product or service, or to convey your story. Flaws are blemishes and distractions that take attention away from your offering. Retouching not only makes the photos better, it also makes your business look better.
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Polish your photos, amplify your story.