The business side of photography
Do you have a business? Then you’re involved in marketing.
Do you have a business web site? You’re involved in marketing.
Is your company active on social media? Yes, more marketing.
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You’ve probably heard that Canada has negotiated the so-called “NAFTA 2.0” trade treaty. This US-Mexico-Canada treaty, which has yet to be ratified, has both pros and cons for Canadians.
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British photographer Neil Turner wrote a post on his blog about customer expectations and customer-supplied photo guidelines.
Almost every commercial and PR client had a prepared guide that let you know what they wanted from a commissioned shoot and a few pointers of what they, or their end client, liked and didn’t like in their pictures. These ranged from really helpful pointers about what kind of clothing should be worn for portraits or whether or not images should have unfussy backgrounds through the obvious such as “images should be properly exposed” to the mildly bizarre “avoid any and all references to money”.
– Neil Turner
Five brief suggestions for pricing your photography services:
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One of the nice things about shooting editorial and news pictures for newspapers, magazines and even a company’s social media and public relations, is the variety of situations that come up.
A few days ago, this was the view from my “office”:
