technical stuff

Nikon Canada Repairs

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Nikon Canada implemented a repair tracking system, two or three years ago, that lets you track your equipment while it’s being serviced. This system tells you when your gear has entered the repair process, when it’s being repaired, and when the work has been completed. It will also tell you the cost. Sometimes you might be required to pre-approve a repair.

This system doesn’t provide up-to-the-minute or up-to-the-hour tracking. It seems to be up-to-the-day but it can vary a lot.

The problem is that the web link to check your repair status has always been wrong. Nikon Canada knows this but it’s never been corrected.
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Using Craftsmanship In Your Photography

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One of the good things about being a photographer is that you get to make pictures. There are many other occupations where people do things but they don’t make anything.

But as digital technology progresses, we move further away from working with our hands and further from actually making photographs. When I was your age, photos didn’t just pop out of a camera or a computer, they were birthed in a darkroom :–)

Old-time photographers will tell you that working in a darkroom was therapeutic, stress-relieving and magical. You were hands-on with your photography as you created your finished pictures. Note those two ingredients: working with your hands and being creative.

With today’s cameras, you get to be hands-on with a computer keyboard. This is certainly faster, easier and less messy than being in a darkroom but it’s not as beneficial as when you got your hands wet. We don’t really make photographs today but rather we process digital data.
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Product Photography Standards

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Many commercial photographers do product photography and it’s usually done on a white background. This style of product photography is very common. Web sites, catalogues, newspaper ads, brochures, and billboards, all frequently use “product-on-white.”

A white background is popular because: it reproduces easily and consistently in any medium; it doesn’t distract from the product nor cause any colour cast; it won’t go out of style; it’s easy to drop out or overlay with text; and it’s easy to merge multiple product photos together. White is the most versatile product background.

Crazily enough, in 2014, Amazon was granted a US patent for product-on-white photography. This caused quite an uproar. Tens of thousands of photographers petitioned the US Patent Office to cancel the patent. But photographers can still shoot products on a white background. Amazon’s patented technique is somewhat specific in nature and it’s also unenforceable.
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Through the looking glasses

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It’s amazing how many business portrait photographers don’t know how to properly photograph someone who’s wearing eyeglasses. Photographers like myself, who wear prescription eyeglasses, might be more sensitive about this than photographers who don’t wear glasses.

Creating a good business portrait of a subject wearing eyeglasses is not difficult to do. The photographer has to pay attention to the position of the glasses and the lighting. The subject’s eyes are the highlight of the photo and should always be unobstructed.

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Talking a good picture

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Most portrait photography advice is technical such as what lens to use, how to position lights, what pose to use, etc. This is the easiest advice to offer but it’s also the least valuable.

You can do a good portrait with almost any lens in almost any type of light. The reason is that the content of a portrait always trumps the technical aspects of the photo.

Viewers don’t look at a portrait and say, “Wow, look at that lens choice!” or “I really like that 3:1 light ratio.” If a viewer notices the technique before the subject then the photographer has failed.

The most important factor in creating a good portrait is the ability to capture the moment when the subject’s character, personality or, to be overly dramatic, their soul, is reflected in their face.
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Two Quick Thoughts

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An event organizer was looking over my shoulder while I was photographing a keynote speaker at a business conference last week. When I stopped for a moment, he said, “That should be a good picture. Can you upload it to our Twitter account right now?”

I replied that it wasn’t possible with my camera but I could transfer a photo to my nearby laptop and e-mail it to him. He said not to bother. His cell phone was raised, a picture was snapped, and then uploaded to his company’s Twitter account. He seemed quite pleased with himself.

I was shooting at ISO 6400 with a 500mm f4 lens. He was using an iPhone 5. You can probably guess how his picture looked.

 

I received an e-mail from a magazine editor looking for a Toronto photographer. He wrote that his magazine pays based on what camera the photographer uses. A “big dslr” is $400. A small camera is $200. A “pocket camera” is $100. The editor explained that this was fair because big cameras cost more.

He added that he checks a photo’s EXIF data to see what camera was used so a photographer couldn’t claim they used a bigger camera when they didn’t.

I asked why they didn’t pay based on the actual photography. That was too complicated, the editor replied.

 

Print it or lose it

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As you might know, the most archival storage medium is paper. It’s also the most common and the cheapest. (Yes, rock is more archival but paper is easier to carry around.)

Yet we still digitize almost everything in the belief that this will preserve that information. But as file formats, storage formats, software and hardware become obsolete, this information may be lost.

Vinton “Vint” Cerf, recognized as a founder of the Internet and currently vice-president of Google, this week stated:

In our zeal to get excited about digitizing, we digitize photographs thinking it’s going to make them last longer, and we might turn out to be wrong.
(…)
We are nonchalantly throwing all of our data into what could become an information black hole without realizing it. We digitize things because we think we will preserve them, but what we don’t understand is that unless we take other steps, those digital versions may not be any better, and may even be worse, than the artifacts that we digitized. If there are photos you really care about, print them out.

In 2013, the Photo Marketing Association launched its Print it or Lose it campaign to encourage consumers to print their valuable photos rather than risk accidental loss of those digital images.

 

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