Here’s the best way for a company to mess up its public relations, mangle what’s left of its brand value and kill off any future credibility. (I’ll give you a hint: cut corners and go cheap on photography.)
As everyone knows, BP is in the midst of the worst oil spill in US history. As part of its attempt at public relations, and to salvage its brand, BP is trying to keep the public informed of its ongoing cleanup operations. Note that BP doesn’t call it an “oil spill” but rather an “oil well incident”.
What did BP do? It released doctored photos to the public, pictures that have been amateurishly altered to show BP in a better light. BP’s very weak mea culpa here.
The joke was that “BP” stood for “Broken Pipe”. It nows appears that it stands for “Bad Photoshopping”.
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