NHL hockey players from various teams used to practice together each August. These casual practices helped the players get in shape before the start of their respective team’s training camps in September. These Toronto-area practices were organized quietly so as not to attract public attention. But if you knew which ice rinks were being used, you could go and watch some top-level NHL players.
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Editorial Sports Photography Is Dead
If you’re thinking of becoming an editorial sports photographer, don’t.
Or at least first read this 2015 interview with five veteran sports photographers.
This short article describes what has happened over the past dozen years in editorial sports photography.
Basically, the deal is, editorial sports photography is completely dead as a market for a photographer to make even a modest living. Dead. Kaput. Over. Flatlined. The best action photographers in the world, who freelanced or were staffers at the major sports magazines, are all out of work . . .
– Robert Seale, photographer
Why you need a professional sports photographer
If your company is organizing or sponsoring a professional sports event then you know that you need photography. The photos can be used for your social media, press releases, event programs, annual report and to market next year’s event.
Look at the following pairs of photos. In each pair, one image was shot by an employee with a cell phone or a cheap camera and the other image was made by a professional photographer. Can you figure out which is which?
Choosing cheap photography
Two examples of bad photography decisions:
• The City of Toronto’s web site has a page promoting its new Pan Am BMX course that was used in the recent 2015 Pan Am Games. The photo shows a number of female competitors lined up at the starting gate.
The problems with the photo are that the event shown is not from the Pan Am Games, the track is not the city’s new BMX course and the location isn’t even in Toronto. Oops.
Some sports web sites in South America assumed this really was a Pan Am photo and used it in their news articles about the Pan Am BMX event. To be fair, those South American web sites were probably confused since the Toronto Pan Am Games itself initially used the same handout(?) picture on its BMX pages. Oops.
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Let the Games finally end
Over the past 17 days, I drove 1,554 kilometres, ate 9 lunches and 14 dinners, paid $124.50 for parking and shot just over 7,000 pictures. I was covering the Pan Am Games in Toronto.
As expected, the Pan Am organizers, politicians and various Pan Am sponsors are claiming that the event was a runaway success and they’re now giddy with anticipation of hosting a Summer Olympics and even a World Expo. The Pan Am Games were a success only in that no disasters happened (not counting the billions of dollars spent).
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Corporate photos are like sports announcers
When it comes to producing effective photography for corporate marketing, there are two general types of images: those with story appeal and those that demonstrate something. The former is used to convey an idea or emotion and the latter is used to deliver a fact. The two types can overlap.
Pictures with story appeal are said to have human interest. These pictures, which are usually editorial in nature, will attract attention because editorial photography is the most interesting to, and the most trusted by, the public. Conveying a message through human interest is always persuasive because such photography creates an emotional response in the viewer.
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Make me an offer I can refuse
Earlier today, I received an offer to photograph a sports event next month. A US photography company is seeking a few photographers to cover an all-day athletic event. The photographers just take pictures and no editing is required. Does this sound like a good assignment?
The job pays $225.
Does this still sound like a good assignment?
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