A recent customer didn’t like the retouching I did on his business headshot. But he also admitted that the retouching was exactly what he had asked for. When compared to the original picture, shot by another photographer, he thought the retouched proof photo made him look too good!
He paid $100 for the original photo and believed, for that price, it couldn’t be improved that much.
When I asked him to look only at the retouched proof, he admitted it looked realistic and natural. I asked if the retouched proof made him look his best. He laughed and said it made him look his best but only on a good day. Despite this, he chose to cancel the retouching.
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