retouching

Why Retouch Your Business Headshot

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Your business headshot probably* won’t be hanging in an art gallery but it still has to get favourable reviews. When potential customers visit your web site, your business portrait should imply that you’re confident, competent, friendly and trustworthy.

* Many of the early painted portraits you see in art galleries were, in fact, the equivalent of today’s business portraits. Those paintings were portraits of royalty, aristocrats and other distinguished people. The purpose of those portraits was to assert status and power. Today’s business portraits try to assert a kind of status – that of being a trustworthy business person.

Congratulations, you finally got a new business headshot done. Good for you and good for your business.

But is the photo ready to be displayed on your web site?
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Retouching Business Groups

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Probably not the best pose for a group of businessmen, circa 1890s. (Charles Milton Bell / US Library of Congress)

Retouching Business Group Photos

A company last week sent me 22 group photos of its employees and asked for a retouching quote. The photos were shot by a professional photographer whose name was in the embedded Exif data. A quick look at this photographer’s web site showed that she specializes in actor headshots and fashion/entertainment events.
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Retouching Wedding Photos

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Textile conservators uncrate Lady Diana’s 1981 royal wedding gown in preparation for a celebration of her life in Toronto, 09 December 2003.

This is another view-from-my-office photo.

A large portion of my photo retouching is fixing and polishing business headshots so the person looks their best. I’ve done some commercial retouching where the work was more technical than creative. For examples: placing images onto TV screens and computer displays, changing a company’s logo in its marketing photos, and adding drop shadows to various products. I also retouch photos of completed house renovations.
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Photo Retouching To Fix Bad Photography

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I just finished retouching another batch of business headshots. The customer appears to have hired a professional photographer. I say this only because the Exif data embedded in the photos showed that a pro camera and pro lens were used. But the headshots looked like they were shot by an amateur:

• The photos were shot with an off-camera hotshoe flash in a white umbrella. I know this because the catchlights in everyone’s eyes clearly showed the reflection of a small, rectangular flash, the ribs of an umbrell, and a light stand.

• It was painfully obvious that no posing advice was given to anyone. Nothing but slouchy, sloppy, awkward poses along with some poor facial expressions. None of this could be fixed with retouching.

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Photo Retouching – Higher Rates Can Be Better

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During a long day of photographing the same thing over and over again, such as shooting five or six tennis matches in a day, it’s good to find something different to photograph. Often I will shoot the players’ shoes as they serve, their hands as they hold a cluster of tennis balls, or their towel-covered face as they wipe off the sweat.

This is another view-from-my-office photo.

Someone recently asked for a price to retouch two business headshots. I said my rate is $140 per hour but I would first need to see the photos. After reviewing the two pictures, I quoted them 20-minutes per photo or $93 total plus tax. They accepted the quote, I did the retouching, and they were happy with the results. Another normal day of photo retouching.
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Photo Retouching of Clothing

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Photo retouching of business portraits isn’t just about the person’s face. Retouching can also fix clothing mishaps such as a crooked tie, a loose collar, wrinkled clothing, a missing button, an open zipper, a twisted pocket flap, etc.

Clothing mishaps aren’t a big deal in personal photos but they shouldn’t be ignored in a business headshot. If it looks like the person doesn’t care about their appearance, then how much do they care about their job?
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Retouching Business Portraits

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If something doesn’t work as it’s supposed to, you might be able to fix it. But if it’s beyond repair then you’ll have to replace it. (US Library of Congress)

If your business photos don’t function properly, retouching might be able to fix them. Otherwise you’ll have to replace them with better quality images.

Business headshot photography has been part of my business for about 30 years. Over the years, I’ve learned that some companies understand the function of business headshots and some don’t.
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