rant

A Photo Opportunity Without Any Opportunity

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Yesterday I photographed a press event / photo op / reception in Toronto. It had bad lighting, bad staging and bad media flaks. It was run by the Prime Minister’s Office.

For “security reasons,” the media had to be searched both by police and by sniffer dog. The audience? They just walked in.

There were lots of rules for the media: where to stand, where not to go, what not to shoot. Reporters weren’t allowed to ask any questions nor interview anyone. The audience? They could do anything they wanted.

The audience was standing and the three political VIPs (Canadian Prime Minister and two European Union presidents) were seated on a low stage. This meant that when the three were seated, (far enough apart to prevent a group picture), they could barely be seen by the photographers and TV cameras who were on a riser at the back of the room:
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Toronto Film Festival 2014

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(You may want to do yourself a favour and skip this absurdly long post.)

Each year I write about covering the Toronto International Film Festival (TIFF) hoping that it’ll be my last post on the subject. But each year, TIFF finds new ways to mess things up even more than the previous year.

The Good

First, the good things about the 2014 film festival:

• It’s over. :-)

 

• When picking up media accreditation, TIFF no longer gives photographers a shopping bag full of useless promotional material. Sadly though, photographers still don’t get the information they need to do their job – a full schedule with dates and times. More on this later.

 

• WiFi was added at one venue. Considering that the country’s largest ISP is the main sponsor of the event, it’s a wonder why it took so long. Sadly though, photographers still have to sit on the ground to work.
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Things you need to know about lists of things you need to know

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On the Web, in magazines and in newspapers, there are an infinite number of articles with titles like, “10 things you need to know about . . .”, “12 tops tips for . . .”, “24 best ideas for . . .”, ad nauseam.

In keeping with this silly trend, here are the top seven things you need to know about meaningless lists of things you need to know:

 

1. Magazine readership studies, going back to at least the 1990s, have shown that using numbers on cover blurbs increases readership. Using a non-round number such as “Top 12” rather than “Top 10” will increase readership even more. An odd non-round number is even more effective: “Top 11” will attract more attention than “Top 12.”

The next time you’re in a supermarket checkout line, look at all the magazine covers and note the numbers in their cover blurbs: “47 Ultimate Summer Fashion Tips”, “63 ways to boost your love life”, “21 foods you must avoid”, etc.
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Avoid this Toronto photo contest

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The city of Toronto, the same city that bans parents from taking pictures of their kids taking part in any activity at a recreational centre or arena, has launched another of its photo rights grabs. By simply entering this contest, you’re giving the city all rights to your pictures for all eternity.

Rule 14 includes:

Entering the contest constitutes an agreement by the contestant to give a royalty-free, world-wide, perpetual, non-exclusive license to the City, and anyone it authorizes, to display, distribute, modify, crop reproduce, and create derivative works of the entries, in whole or in part, in any media now existing or subsequently developed including the Internet, for any City purpose including, but not limited to, advertising and promotion.

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Recycling The Trash

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Here in Ontario, we’re in the early days of a provincial election and the three political parties are on the campaign trail.

This post could’ve been about the fact that the Conservatives don’t even have a business portrait of its leader and that several of its candidates also don’t have headshots. No portrait = invisible.

Or this post could’ve been about the NDP which had to cut-and-paste its candidate headshots onto a matching background since the party couldn’t figure out how to organize consistent portraits in the first place. [Edit May 13: It appears that the NDP’s first attempt at cut-and-paste onto a high-school blue background was so bad that they did the cut-and-paste all over again.]

Or this post could’ve been about the media handout pictures from the three parties. Those photos have no captions, no IDs, no information whatsoever. They are useless as media handouts.
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More is not always better

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Some photographers offer their customers a disc with all the pictures they shot on that particular job. Similarly, some customers want a disc containing all the photos taken. Why?

To me, this suggests that the photographer can’t edit, the customer can’t make a decision, or the customer doesn’t trust the photographer to do the job properly.

Certainly there may be times when having all the photos might be a good thing, for example, when the pictures are used as evidence in a trial. But quantity is not quality.
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Photographers are not Press

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This is a ridiculously long rant about this year’s Toronto International Film Festival. If you don’t cover the film festival or are not involved with it, then save yourself some time and skip this post.

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The 38th annual Toronto Film Festival recently ended. It’s the one event that all Toronto news photographers look forward to covering. Yes that was sarcasm.

Being the 38th edition, one might guess that the organizers might be, uh, organized and know what they’re doing. Sadly that guess would be wrong.

What do photographers need to do their job? They need to know who, what, where and when. Guess what information wasn’t given out?

Upon check-in, each photographer was given a bag of stuff, all of which was rather useless except for a pizza coupon :-). The bag contained no information that a news photographer needed.

Sigh.
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