rant

Hiring for dummies

There are many staff jobs available for editors and writers but none for photographers. 

Well, almost none.

The only photo jobs are those for department store portrait studios, baby photographers and school photographers. These three are always looking for photographers which tends to indicate the quality of these jobs.

• There’s a new business magazine about to start up in Toronto. It has full-time paid job opportunities for editors, writers, designers and web people. What’s missing? Photographers.
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Photo Op or Photo Flop

It’s now three days into Queen Elizabeth’s tour of Canada and (as expected) the photos are quite boring and even non-existent. Political conventions and campaigns usually have better photo planning. I don’t know why the same effort isn’t put into a royal tour. I suspect it’s because a royal tour is basically run by the police rather than a creative director or a public relations agency.

The purpose of a photo op can be completely lost due to poor preplanning. For example, what’s the point of doing a statue unveiling when the statue isn’t in the photo? Why have the talent stroll through a garden when the garden isn’t visible?
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Reality Check

The following quotes are from a web forum used by art directors, marketing and public relations people, web designers, and other marketing “experts”. The topic was: how much to pay a professional photographer for business portraits to be used on a business web site.
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Becoming a photographer

There’s an old story that’s been attributed to author Margaret Atwood although there’s no proof or source to this story:

While at a dinner party, Margaret Atwood is asked by the man seated next to her, “What do you do?”

Atwood replies, “I’m a writer.”

“Really?” says the man. “When I retire, I’m going to become a writer.”

Atwood then asks, “What do you do?”

“I’m a neurosurgeon.”

She replies, “How interesting. I always thought that when I retire, I’d take up brain surgery.”

You could easily replace “writer” with “photographer”. It’s funny how many people confuse “photographer” with “camera owner.”

 

Just Saying

Nothing to do with photography or business practices, and way off-topic but:

1) For the upcoming G8 and G20 Summits in Canada this June, the federal government states that security screening will be performed by “competent authorities”.  What? As opposed to the usual incompetent authorities?

2) Canadian phone company Bell has increased its interest rate to 42.58%. This not only proves that Bell is in the business of gouging consumers but also that it leads the Canadian corporate race to becoming a loan shark. (The Canadian legal definition of loan sharking is 60% interest.) Credit card companies and banks are probably wondering how Bell gets away with this.
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Seeing beyond the tools

If you bought the same guitar as Eric Clapton, would you play music just like him? If you owned the same golf clubs as Tiger Woods, would you play golf just like him? If you used the same pen as J.K. Rowling, would your books be just as successful?

The answer to all of the above is, of course, a resounding “no”, (despite what the product manufacturers might say).

But yet, many people think that if they buy the same camera as a professional photographer, they will shoot the same pictures. Why?

From Margaret Atwood’s 2002 book Negotiating with the Dead :

To be an opera singer you not only have to have a voice, you have to train for years; to be a composer you have to have an ear, to be a dancer you have to have a fit body, to act on the stage you have to be able to remember your lines, and so on.

Being a visual artist now approaches writing, as regards its apparent easiness – when you hear remarks like “My four-year-old could do better,” you know that envy and contempt are setting in, of the kind that stem from the belief that the artist in question is not really talented, only lucky or a slick operator, and probably a fraud as well. This is likely to happen when people can no longer see what gift or unusual ability sets an artist apart.

The amazing technology built into digital cameras has created an under-appreciation and a devaluation of photography. Many forget that a camera is just a tool, like a guitar, a golf club or a pen. An experienced photographer is not someone who knows how to push a button. But rather, they know when to push that button. A professional photograph gets its value from what it shows and from what it doesn’t.

 

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