Why do fax machines still exist?
I suspect it’s because of the non-stop flood of press releases sent everyday to newspapers and other publications. E-mailed releases exist but these risk being redirected into an editor’s junk folder or getting lost in the deluge of other e-mails that an editor receives each day.
For some (most?) publications, press releases are a blessing. They are a source of free content and who doesn’t love free?
Smart businesses, public relations agencies and other marketing companies should be taking advantage of the weak economy which is forcing all newspapers to cut back. Now is the time to produce quality, newsworthy and timely releases for their business or clients.
Continue reading →
