If you’re planning a corporate event or any other type of event that you hope will attract the news media, then you may need some tips on how to work with the news or press photographers who will attend.
While the six media relations tips provided in that linked article may sound obvious, many companies, both big and small, can get it very wrong. It was no secret that Canada’s previous federal Conservative government was horrendously bad at running press conferences and photo ops.
“Photojournalists are not there to make your client look bad or good. We are there to represent the truth to the best of our ability and strive to maintain objectivity at all costs,” advised [Amber] Bracken [President of the News Photographers Association of Canada]. “At the same time, we also strive to capture the world beautifully, your client included.”
You need non-partisan press photographers to cover your event or photo opportunity so your company might earn the media blessing. Editorial photography published by news outlets is the most credible type of information. People trust what they see in a newspaper or magazine.
Similarly, most public relations photography and press release photography should also be editorial in nature and contain human interest. The best way to achieve this is to hire a photographer who has a journalism background and who has worked for a news publication.
