post-processing

Post-processing and Retouching

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Many photography clients ask about post-processing. What is it and why is there a fee for it?

Most professional photographers either charge separately for post-processing or they build it into their overall photo fee. Listing it separately allows a client to see exactly where their money is going.

Post-processing is the computer work required to change an out-of-the-camera digital file into a good usable photograph. Think of it as polishing a photo to help look its best. It’s one of the many things that separates professional photography from amateur.
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A leg to stand on

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I just finished post-processing 1,017 images. Many of those, but not all, will be used for marketing and public relations both in print and online. At this time, the client isn’t able to do any post-processing except to crop and resize the pictures.

Since the client doesn’t know which images will be used in the coming year, all these photos had to be processed now. About 2,300 images were originally shot and those were edited down to 1,017. Yes, I probably should’ve edited it down a lot more but I wanted the client to have a broad selection to cover all future possibilities.
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