post-processing

Post-processing and Retouching

Photography customers spmetimes ask about post-processing. What is it and why is there a fee for it?

Most professional photographers either charge separately for post-processing or they build it into their overall photo fee. Listing it separately allows a client to see exactly where their money is going.

Post-processing is the computer work required to change an out-of-the-camera digital file into a good usable photograph. Think of it as polishing a photo to help look its best. It’s one of the many things that separates professional photography from amateur.
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A Leg To Stand On

I just finished post-processing 1,017 images. Several of those photos will be used for marketing and public relations, both in print and online, later this year and next.

The client doesn’t know which images will be used over the next twelve months so all the photos had to be processed and delivered now. Over 2,400 images were shot and those were edited down to 1,017. I probably could’ve edited it down a lot more but I wanted the client to have a broad selection to cover all future possibilities.
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