The business side of photography
Artificial intelligence image generators are so much fun. The above images were created using a simple text prompt of “business portrait of company CEO.” Every time the prompt was run, the Stable Diffusion image generator kept creating very similar looking images of white males.
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I’ve retouched a lot of business portraits, a few actor headshots and even some family portraits. Common retouching requests include removing stray hairs, brightening eyes and teeth, minimizing facial wrinkles, eliminating double chins, fixing skin issues, and repairing clothing malfunctions.
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This is another view-from-my-office photo.
Is it common for a company to require its employees to supply their own business headshots? Most of these self-supplied headshots are, of course, cellphone selfies.
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Imperfections and distractions in family photos aren’t often a big deal and can be easily overlooked. But if a picture is going to be printed large and hung on a wall then you might consider photo retouching to fix any technical errors, remove blemishes and enhance the image to look its best.
This is another view-from-my-office photo.
Would you pay $1,000 for a business headshot?
The Wall Street Journal published an article about the value of professionally done business headshots for people seeking a career boost. (This alternative link doesn’t have the photos included in the original article but that’s actually a good thing. The glaring irony of the original article about the value of headshots is that the headshot examples are rather plain or poorly done.)
If you’re a new photographer who does business headshots and other corporate portraits, may I offer some brief advice? I just spent an hour looking at a few dozen Toronto law firm web sites and most of them had poor quality business portraits.
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You can see an adjustable reflector on the left edge of the picture. The darker fabric was lowered or raised in front of the white reflector to control whether light was reflected full length or just on the upper body of the subject.
