As Shakespeare’s Juliet once pondered, “What’s in a name? That which we call a rose, by any other name would smell as sweet.”
But is this really true? Can simply changing a name change someone’s opinion?
I was looking through an online catalogue of men’s winter coats. Some of the available colours included: clay, slub, cold steel, varsity, elm, smoke, wine, merlot, cabernet, ink, twilight and midnight.
I’m all for creativity but none of those are actually colours. Some are very ambiguous. What colour is twilight? Wine? Varsity? Slub??
Whatever happened to black, grey, red, blue, green, brown? What about dark blue, sky blue and light grey?
Is this just marketing gone overboard or can using more fashionable names help draw in customers and even justify higher prices?
