Volkswagen is currently sponsoring a contest called The Fun Theory. The contest is looking for the best ideas that use fun to change people’s behaviour for the better. Watch the videos on the home page. The piano staircase is wonderful!
There are two ways to help change the behaviour of your customers. One way is to reward them for the positive behaviour you want. The other way is to punish them for unwanted behaviour. Guess which method is always more successful?
Bell, a Canadian phone company, wants to change to electronic invoices which would save Bell time and money. But customers would gain nothing.
Would you switch to monthly electronic billing if you could save one dollar per month? Would you switch if you got, say, an extra 50 text messages or minutes added to your account each month? I bet the answer would be “Yes!”
