The four steps a business marketing photo has to accomplish in one or two seconds:
1. Get the viewer’s attention. You need good photography to accomplish this. If you fail to get the viewer’s attention then the rest doesn’t matter.
2. Once you’ve got the viewer’s attention, the image must lead the viewer through the photo so they can “read” the information you’re presenting. A good photographer knows how to compose an effective image.
3. The information you’re presenting must trigger an emotional response in the viewer. If there’s no response then the viewer’s attention and interest turn off. If you didn’t use a good photographer then you may have lost your connection with the viewer.
4. After reading the photo and having some sort of emotional response, what do you want the viewer to learn? What’s your message? What’s the takeaway? Hopefully you thought out the photo beforehand and used a good photographer.
Earn attention -> provide useful information -> create emotional response -> involved viewer = build trust and enhance your brand value.
Do you notice how important a good photographer is for your business marketing?
