It should be easy to find the right photographer for your business photography, right? After all, every city has many, many professional photographers.
Recently, I was reading a web site for photographers who are new to running a photo business. These amateur(?) photographers were apparently hired by various clients to shoot corporate work, advertisements, business marketing or editorial assignments. Yet these photographers didn’t know how to price their work or, in some cases, even how to do the assignment. Why would any business hire an amateur photographer?
How should a business find the right professional photographer?
The best way is by referral from another business or a colleague. If this isn’t possible then a search engine is your best friend (or enemy).
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