Way back in my teenage years, I worked part-time at a take-out pizza store. Customers would sometimes say, “Give me a large pizza with everything on it.”
When I’d reply, “Okay, that’ll be $26.00” (or whatever the price was), the customer would gasp and quickly change to, “Just make it pepperoni and mushrooms.”
Wants and needs can be quite different when a price tag is attached.
What do you need?
A corporate photography customer recently asked for some photos of their Toronto office. The pictures were to be used on their web site and printed in a brochure. The company sent a list describing the ten pictures they wanted.
I sent a quote for about $2,800.
The customer e-mailed back and was quite shocked at the price. Why is it so expensive?
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