freelancing

Violins and Marketing Photography

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When you play a violin piece, you are a storyteller, and you’re telling a story.

– Joshua Bell

You can replace the violin in that statement with a camera and it would still hold true.

A decade ago, The Washington Post did an unscientific social experiment where Joshua Bell, a well-known classical violinist, dressed in jeans, t-shirt and ball cap, performed incognito in a subway station. The newspaper wanted to see how many morning rush-hour commuters would stop to hear classical music being perfectly played.

On the morning of Friday January 12, 2007, Bell set up inside a Washington DC subway station and placed an open violin case on the ground for donations. The unannounced event was recorded by a hidden camera.

The Post was worried about huge mobs gathering and the possibility of needing police for crowd control. You can probably guess what happened.
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Point me in the wrong direction

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Thinking of starting a photography business?

Your first photography web site and your first business plan will fail. Guaranteed. You will have to make changes and try again. Then more failure and more changes, and more failure and more changes.

If you’re not prepared to be wrong, you won’t get anywhere important. And you won’t know if you’ve arrived anywhere important until you know where’s not important.

You must have a good answer to each of these questions or else you’re in the wrong place:

1) What problem will your business solve?

If your answer is that people want photography then you’re wrong.

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Worth Every Cent

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When someone asks you to work for free, they want photography that’s good enough, pictures that are better than nothing, photos that are worth what they’re paying.

When someone hires you to work for pay, they want photography that’s good, pictures that are better than anything, photos that are worth what they’re paying.

 

 

 

Running a photography business

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Confucius was wrong when he said:

Choose a job you love and you will never have to work a day in your life.

Running a photography business consists of short moments of photography broken up by long periods of business. But those moments of photography make it worthwhile.

While photographers do need to make money, the need to create pictures may be more important. It’s not always about money.

Making money is a job. Making good pictures is an accomplishment.

 

Credit Card Photo Scam

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Internet scams that target photographers have been around for years. Over the past couple of years, there’s another scam involving credit cards.

A scammer, posing as a customer, will ask to hire a photographer for an upcoming event but only if the photographer accepts credit cards. If the photographer agrees to the work, the scammer will mention that they also need to pay another event supplier who doesn’t take credit cards.

The scammer will offer to send extra money to the photographer so the photographer can pay that other supplier. To tempt the photographer, the scammer will promise the photographer a couple hundred dollars extra for their trouble.

The scammer will use a stolen credit card to pay the photographer’s fee, the other supplier’s fee and the extra money for the photographer’s trouble. The unsuspecting photographer will be told to pay the other supplier immediately – it’s urgent!! – but only in cash through Western Union.
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To Your Credit

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If you accept mobile, point-of-sale credit card payments by using something like Square, there are a couple things you need to know.

Goodbye headphone jack

Apple has removed the 3.5mm headphone jack from its new devices. Lenovo has also started doing this and it appears Samsung may do the same. The problem is that credit card readers currently use the headphone jack.

Sidenote / rant:   The reasons why Apple removed the headphone jack aren’t exactly what Apple tried to spin by saying it was an act of “courage.”

The move to the proprietary Lightning connector and the concurrent move to USB-C ports (which can accept proprietary restrictions) greatly increase Apple’s control of third-party devices that can connect with Apple products.

This move is expected to generate a lot of money for Apple since third-party manufacturers will have to pay for licensing, pay for Apple’s proprietary MFi chip and other components, and pay a royalty on each and every device they manufacture. By contrast, USB and 3.5mm audio connectors are royalty-free, OS-independent, device-independent and they fall outside of Apple’s control.
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The Photography Gig Economy

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You may have heard the trendy phrase “gig economy” which, I suppose, is the opposite of a job economy. Of course, if you’re a self-employed photographer, you’re probably laughing at the discovery of this “new” economy. Another laughable trendy phrase is the “sharing economy.”

In the old days, someone could have one job for their entire life but that is disappearing. Today, more and more people are self-employed and they freelance for a number of employers. A short-term job here, a temporary job there.

As every self-employed person will tell you, the problem is that freelancers fall through every crack in every labour law. No minimum wage, no set hours, no legal overtime, no guaranteed meal breaks, no sick pay, no holiday pay, no statutory holidays, no benefits, etc.

Canadian freelancers aren’t covered by any labour law. In fact, Canadian freelancers aren’t even guaranteed that they will get paid for their work.

A few days ago on October 27, 2016, New York City passed what could be a landmark new law in the USA. The so-called “Freelance Isn’t Free Act” will help protect freelancers from late-paying and non-paying customers.

Recognizing the shift toward the gig economy, a British MP yesterday called for a minimum wage for self-employed people. The United Kingdom already has a late payment law which helps freelancers collect on late payments [link to PDF].

The number of self-employed and freelancers is going nowhere but up (and here). And it will get worse.

Canada is doing nothing.

 

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