The British Columbia Liberal Party recently hired a former photojournalist to photograph its leader, the current premier of that province. The party is heading towards a 2017 election.
The Wildrose Party of Alberta did the same thing a year ago by hiring (on a part-time basis) a freelance photojournalist.
Almost every photographer, hired by the Prime Minister’s Office (PMO) to cover the Canadian Prime Minister, has been a working photojournalist.
In the first two cases, the photographers are paid by the provincial political party, not the taxpayers.
Political parties could save a lot of money by hiring the lowest-bidder-with-a-camera, by doing the photos themselves, or by not hiring a photographer at all. But these political parties know that they need authentic, story-telling photography to communicate their message. This is marketing 101.
(Added 2018: The Ontario Liberal party hired a freelance photojournalist to photograph the re-election campaign of the premier.)
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