1. We know our website photos are poor, but we don’t care.
These businesses view website photos as a necessary evil—simply filling empty space as cheaply as possible. Image quality doesn’t matter to them.
2. We don’t know the photos are poor.
This happens with businesses that rely on images taken by employees or other amateurs. These businesses believe that all images are essentially the same. They don’t know how to use photography.
3. The photos are technically perfect, but still fall short.
This is especially common with business headshots, where the lighting may be ideal, but the pose or facial expression doesn’t convey the right message. The reason is always that the company hired a low-priced photographer because cheaper is seen as better.
4. We know when photos are weak and we make an effort to fix them.
These businesses recognize the importance of brand image and understand that photos are a key communication tool. They make an effort to reshoot or retouch images when necessary in order to enhance their reputation.
Which one best describes your business?
