Today’s Toronto Star newspaper did a business story about local artisans who sell their products to a worldwide audience using only a web site. The newspaper’s (print) headline included “Photos key to online selling.” Some of the business owners pointed out that, “having excellent photographs helps…” and “you can’t sell without a decent picture.”
We knew that, right?
So why do so many businesses, both large and small, fail when it comes to website photography?
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