The Oriella PR Network released its 2011 Digital Journalism Study. This annual survey looks at the impact of digital media on journalism and how journalists use social media.
A key finding of this survey is that 62% of journalists depend on press releases and media handouts for story ideas. Press releases are the first stop for journalists looking for information. Press releases are viewed as more valuable and more trustworthy than blogs, Facebook, Twitter and other social media.
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