The Oriella PR Network just released its 2011 Digital Journalism Study. This annual survey looks at the impact of digital media on journalism. It also studies how journalists use social media in their research.
A key finding of this survey is that 62% of journalists depend on press releases and media handouts for story ideas. Press releases are the first stop for journalists looking for information. Press releases are viewed as more valuable and more trustworthy than blogs, Facebook pages, Twitter or any other type of social media.
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