The key to helping your customers better enjoy your photographs is to raise your prices.
A 2007 USA study, with the catchy title of “Marketing actions can modulate neural representations of experienced pleasantness”, showed that marketing actions, such as changing the price of a product, can affect consumer enjoyment of that product.
The study used functional MRI to observe the brain activity of test subjects while they sampled differently-priced wines.
The subjects were told that five different wines were priced at $5, $10, $35, $45 and $90. But unknown to them, there were really only three different wines: the $5 and $45 wines were the same; the $10 and $90 wines were the same.
Continue reading →