How to save on business portraits

How to save money on business portraits:

  1. Go to a department store or grocery store photo studio and get their $29.95 special. While you’re there, you can also pick up some shampoo, socks, cereal or any other supplies that you need. Sure, this will take a couple hours out of your work day but who doesn’t like to skip work?

 

  2. Have the lowest priced photographer on Craigslist come to your office to do the photos.  Hopefully this $79 photographer will show up and won’t leave you stranded because they couldn’t get time off from their day job.

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Dialing for dollars

Freelance photographers usually get paid by cheque and, I suppose, occasionally by cash. Some photographers, including myself, also accept credit card payments through a PayPal account. In this case, the common setup is that the client accesses a web page on the photographer’s site to start the PayPal process.

PayPal just announced its new PayPal Here system that will allow a business to accept credit card payments using a smart phone. This is similar to the up-and-running, two-year-old Square system.

There are differences between PayPal Here and Square but there’s only one difference that matters to Canadian photographers: PayPal Here will be available in Canada and Square is not.

Square says that it’s looking into expanding outside the USA but it’s been saying that for two years. Perhaps the competition from PayPal will force Square to get moving. [Update October 24, 2012: Square just announced that it’s available in Canada.]

Apparently, the Square system is/was capable of being used for credit card fraud. The PayPal Here card reader is encrypted.

For professional photographers, accepting credit card payments on location could be a big help. Some business customers and government clients can pay on-the-spot with a corporate credit card. But not being able to accept credit cards on location means the photographer has to send an invoice and wait up to several months to get paid.

Update March 18, 2013: PayPal Here is still not available in Canada.

 

Choosing a business portrait photographer

If you buy a cheap pair of shoes and they turn out to be uncomfortable, you stop wearing them. The money you paid for these shoes was wasted.

If you buy a more expensive pair of shoes and you enjoy wearing them, you’ll wear these shoes often. Over the life of the shoes, the additional money you paid, compared to the lower priced shoes, will be inconsequential becasue the value received is high.

Business portrait photography is a common offering from corporate photographers. Here in Toronto, business portraits can range from $50 to $1000. Even $2000 for a single portrait is not unheard of.

Why is there such a wide price range?
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Topic of conversation

Why do people shop at dollar stores? Is it for the customer service, the wonderful store ambience or the quality of the products? It’s only because of the prices.

Why do people buy coffee at Starbucks? Is it for the customer service, the wonderful store ambience or the quality of the products? It’s certainly not because of the prices.

Consumers choose to shop at a particular store for a variety of reasons and price is not often the primary motivator. Instead, customers search for the best value for their money. Value is always in the eye of the buyer, not the seller.
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Terms of endearment

A common practice of professional photographers is to condition their work upon a set of Terms and Conditions. This is not new or unusual. Virtually all businesses have some sort of terms and conditions that govern their customer transactions.

For some businesses, their terms and conditions might be very simple: “Cash only. No refunds.”
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Reach for the top

That Sears, Walmart and some grocery stores have portrait studios should be of no concern to commercial photographers. The fact that these stores do family portraits for as little as $7.99 and business portraits for $29.95 is meaningless.

Don’t worry about it.

These cheap photo stores are not your competition, unless you’re trying to do $7.99 children’s portraits and $29.95 business portraits.

Don’t worry that some other professional photographer charges $35/hour or that they give away all pictures and copyrights for $199. Unless you’re racing to run your business into the ground, this photographer is not your competition.

Your competition is the photographer who charges more than you because they have what you want.

Always compete up not down.

–Added April 2013: Sears and Walmart portrait studios shut down.

 

Split Decision

Commercial photographers are sometimes asked if two (or more) customers split the cost of the photography licensing fee, can they both use the pictures?

For example, when a photographer is hired by a hotel to produce pictures of some newly decorated rooms, can the interior designer also use the pictures if the designer splits the cost of the photography with the hotel?

The answer is “no”.
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