More proof about the importance and power of photography especially when it comes to corporate image, portraits and public relations:
Words are about information. Pictures are about emotion. Emotion equals power.
Print folks … like to believe that words matter still. But, mostly, they don’t.
The people who put together TV newscasts, as well as the best news photographers, have known this truism for a long time, but they’ve kept mostly quiet about it. Perhaps they don’t want to hurt the feelings of their colleagues, who still vainly cling to the belief that the written word can move hearts and minds. But the fact remains that for voters, for citizens, words don’t matter nearly as much as pictures do.
– from author Warren Kinsella
