Some information about knowledge

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A company recently hired a Toronto corporate photographer to do an executive portrait of its president.

While watching the photographer set up his camera equipment, the company’s communications manager asked, “Did you know that the sensor in your digital camera is just like a solar panel? Both convert light into electricity.”

The photographer answered, “That’s interesting information.”

As the photographer positioned his lights and made a few test flashes, the manager said, “The xenon gas in your flashes is also used in laser eye surgery.”

The photographer replied, “That’s interesting information.”
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Monkey Business

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When a car has a leaky tire, the problem is obvious and the solution is simple. The car owner could shop price to find the cheapest, reasonably competent “grease monkey” to make the repair. (Grease monkey is an uncomplimentary term for a low-end car mechanic.)
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Professional Insurance

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Professional photographers are insured but amateurs are not. Why would you hire an amateur to do your corporate photography or commercial photography? How can your business afford such a risk?

Here’s one example, another example and another example that show why an insured photographer is important.

Professional photography is all about reducing customer risk. The risk of problems during the photo shoot, the risk of poor quality pictures, the risk of missing deadlines, the risk that the pictures won’t meet your needs and the risk of wasting your time and money.

Professional photographers are worth more than what they cost.

 

Searching in all the wrong places

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After searching through twenty-four Toronto photographers’ web sites yesterday, trying to help a customer find a suitable photographer, I gave up. The customer needed some fashion-style photography which I don’t do.

One photographer’s web site stated, “I specialize in fashion, beauty, weddings, portraits, children, maternity, glamour, food, product, catalog, commercial, editorial, landscape and pet photography.” Whew! Everything but the proverbial kitchen sink.

Another photographer said he was “based in Toronto, Vancouver, Montreal, New York, Chicago, Los Angeles, Miami, London, Paris, Rome and Sydney.” Jeez, talk about covering all your bases!

The slideshows on one site contained 89, 112 and 172 pictures. Who has the time to click through that many photos?

One site required the viewer to click through four splash screens before getting to the actual content. A few Flash-based sites barely functioned. One site popped open a new window for every photo. Several sites had unreadable text. And yes, a couple of sites had music playing.

One photographer wrote, “I am a very busy photographer but I have decided to accept bookings for 2012.” Gee, how considerate of that photographer!

From time to time, photographers should pretend to be a customer searching for a professional photographer. See what customers have to put up with while tediously searching through endless photographer web sites. Then apply this information to improve their own site.

 

Invoicing Basics

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A photographer won’t get paid unless they send an invoice to the customer. For some silly reason, most businesses refuse to send out cheques just for the fun of it. After a photo assignment is completed, send an invoice. There’s no grace period required. It’s not necessary to wait a few days or weeks to avoid looking greedy.

Your invoice must contain your contact information, a date, an invoice number and your tax number(s). The invoice should spell out what the photo assignment was. A photo editor may not remember every assignment. The customer’s accounting department won’t know what your invoice is for.

Sometimes the person who hires you is not the person who will receive the invoice. So make sure you know to whom the invoice is sent. Always ask the customer if they require a Purchase Order number or any other reference number included on the invoice.
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Canadian GST / HST tax form

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This article was posted in 2012. Canada Revenue Agency (CRA) has since made changes to the GST/HST filing process. Back in 2012, taxable and non-taxable (zero rated) sales were included together. Starting in 2016, taxable and non-taxable sales have been separated. This means that the GST/HST form mentioned below is out of date. The CRA has not published an updated form because it wants you to file GST/HST only online.

 

Back in 2010, Canada Revenue Agency (CRA) made it mandatory for businesses to file quarterly GST/HST tax returns electronically. As much as electronic filing is fast and easy, the instructions were, and still are, poorly explained. Fortunately the CRA continued to mail a paper copy of the tax form so you could follow the instructions on the paper copy when filing your GST/HST electronically.

About a year ago, the CRA stopped sending the paper copy of the GST/HST tax form. So now, when filing a tax return electronically, you have to remember (or guess) each step of the tax return. For example, you’re asked to enter a dollar amount for “Line 108” – Uh, what the heck was Line 108 again?
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