Thoughts about business portraits

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Over the past two months, I photographed a total of 49 business portraits for a few small to mid-sized Toronto companies.

What never ceases to amaze me is how different each person looks. If you walk along a street and casually glance around at other people, you may think that everyone looks about the same. But, as with snowflakes, no two people are alike.

Face shape, eyes, ears, nose, smile, hair, skin colour and skin texture are quite different from one person to the next. This is very noticeable when photographing people up-close and later when editing and retouching the pictures.

Speaking of retouching, it’s always better to use a makeup artist and hair stylist before the picture is taken rather than relying on retouching afterward.
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Photographer’s Web Site Maintenance

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Yes, a boring blog title.

Over the past couple of weeks, I’ve been helping some photographers clean up and reorganize the back end of their web sites. Here are a few important things that every photographer should do with their web site (in no particular order):

• Change all usernames and passwords. A username of “admin” and a password of “1234567” are a disaster waiting to happen. Using the same combination of username and password for everything is foolish. Never use the default username or password.

• Back up the web site regularly. Really. Keep a copy of the entire site on a local computer and/or on a CD/DVD. Most photographers’ web sites are not that large and can be easily backed up. Web hosts often provide a way to do site backups through cPanel (or similar). Or, just use FTP to download the site.

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Best Face Forward

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The California Institute of Technology (CalTech) just published a rather silly study with the catchy title of “Perspective Distortion from Interpersonal Distance Is an Implicit Visual Cue for Social Judgments of Faces.”

This study claims to show that “the distance at which facial photos are taken influences perception.” The authors of the study even say they’ve broken new ground. (Every photographer is laughing at this.)

Here’s the CalTech press release and the study. Feel free to read them but the study just duplicates what every experienced photographer, model and actor have known for the past plus-90 years:

• If someone takes your picture with a short lens, the closer they stand to you when taking the picture, the more distorted, or unflattering, the picture will be. (This is well-known physics.)

• An unflattering portrait tends to create unfavourable opinions in people who view that portrait. (This is well-known human behaviour.)

This CalTech study certainly qualifies for a Captain Obvious award.
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Toronto Film Festival 2012

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With apologies for the length of this post, here’s my annual rant:

The 37th edition of the annual Toronto International Film Festival (TIFF) is underway. From a photographers’ point of view, TIFF has always been considered to be very poorly-run event. Although from a movie-goer’s point of view, the film festival might be heaven.

I’ve been covering the film festival since 1988 and little has changed over the years. Off hand, I can count only four positive changes over the past 24 years:

(i) A photo pit was covered to protect against rain;
(ii) Many steel barricades were covered;
(iii) A red carpet was relocated from the small east side of a theatre to the much larger west side;
(iv) The central hub of the film festival (TIFF’s new building) has fast wifi (which works about half of the time – perhaps it’s overloaded during the festival?).

Let’s look at a few things (in no particular order):

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Never Ending

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Learning about photography never ends.

Updating software never ends.

Updating your web site never ends.

Re-evaluating your business never ends.

Searching for new ideas never ends.

Buying new photo gear never ends.

Credit card payments never end.

The need for “just one more picture” never ends.

The thrill of having your photo on a magazine cover, a billboard, or just hanging on a wall, never ends.

Searching for new customers never ends.

Looking at something and thinking “24mm, 5.6 at 1/250” never ends.

Trying to produce better pictures never ends.

 

Precedent Setting

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Everyone knows the saying, “you only get one chance to make a first impression.” While this is true, it goes further than that.

As with any business, a professional photographer should remember that when dealing with a new customer, everything the photographer does sets the precedent for all future interactions with that customer.

For example:

  • how the photographer answers the first phone call
  • the number of spelling mistakes in the first e-mail
  • showing up late for the first assignment
  • improperly dressed for the assignment
  • missing the deadline on the first job
  • poor quality on the first job
  • pricing below cost or working for free

Each “first” interaction with a customer sets the standard for that customer’s future expectations.

Precedents are quick to set and slow to undo.

 

Batter Up

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During yesterday’s Toronto Blue Jays at New York Yankees game, (the Blue Jays won 8-5), the TV announcers were talking about the value of veteran pitchers.

One announcer explained that, although younger pitchers can often throw the ball faster than the older guys, veteran pitchers have more control and they understand the game better. This means that veteran pitchers can throw exactly the right pitch at the right time and win games. That’s why, the announcer continued, veteran pitchers cost more.

A similar explanation can be used to explain why experienced photographers cost more.

 

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