Invisible Property

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For computer-savvy people, “IP” is their computer’s Internet Protocol address. For lawyerly types, IP refers to intellectual property. But to the average person, IP means invisible property – something that’s free for the taking because they think it doesn’t really exist.

Since the year 2000, April 26 has been World Intellectual Property Day. This annual event was created by the World Intellectual Property Organization (WIPO) to raise awareness of intellectual property and how it can spur creativity and innovation.

Some people think that only silly or greedy photographers care about copyright. But we live in an information age and information is worth money. Ask Google.

Photographers, writers, painters, musicians, songwriters, designers, illustrators, filmmakers, software companies, performers, and any business that creates almost anything, all use copyright to help earn a living.

Privacy, for example, is intangible and invisible yet everyone knows its importance and value. Copyright is also intangible and invisible and it also has importance and value.

Copyright and other forms of intellectual property are a valuable business asset. There’s no reason why a photographer or any other business or individual should give it away for free.

Without copyright ownership, photographs have only sentimental value.

– author unknown

 

Replacing Quantum Battery Cells

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There are several web sites that show how to replace the cells inside a Quantum Battery. Over the past 12 years, I’ve replaced the cells in my Quantum Battery 1 and Quantum Turbo a few times with no problems whatsoever. I have no experience with any other model of Quantum Battery.

Replacing the cells takes about 15 minutes and requires only a Phillips screwdriver. Having the cells replaced by the Canadian distributor takes a week and costs three or four times more. To be fair, the factory technicians check and repair/replace other parts, if required.

Canadian photographers looking for replacement cells might try BBM Battery but there are other retailers.
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Capital Cost Allowance for Photographers

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Who doesn’t love talking about income tax?

A photographer uses form T2125 to calculate the capital cost allowance (CCA) of their equipment when doing their income tax return. Each class of equipment has a different rate of depreciation.

Most camera gear goes into Class 8, most computer equipment goes into Class 50, and other business property, such as a vehicle, goes into other classes. Be sure to read the description for each class. The Income Tax Regulations have the official rules and good luck reading it.

And then there’s CCA Class 12.

Class 12 is a very desirable class because it has a 100% depreciation rate and often no half-year rule. (Some Class 12 items, like non-system software, are subject to the half-year rule.)
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There’s No Money in Cheap

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Some photographers still insist on pricing below cost or competing only on price. In the race to the bottom, these photographers will always win, or lose, depending on how you look at it.

If a photographer sells very cheaply or works for free, hoping that customers will one day agree to pay much more or that a huge volume of work will magically appear, then this photographer will be greatly mistaken.

On April 6th, CPI Corp., the company that owned and operated all of the Sears portrait studios and about 20% of the Walmart portrait studios, in the USA, shut down its US operations. Its Canadian in-store studios are, so far, unaffected.

CPI, (in)famous for its dirt cheap portraits and free prints, was ….. (wait for it) ….. losing too much money. It owes about US$174.8 million. Creditors gave the company until April 6th to repay US$98.5 million. So CPI is a winner in the race to the bottom!
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Dump and Run Photography

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A photographer might shoot an event and immediately transfer the digital files to a USB stick or CD. They will then hand that stick or disc to the customer. This is called a “dump and run” or a “shoot and burn.”

A dump and run means the photographer has left the job unfinished and the customer has to complete the work themselves. This photographer is either unwilling or unable to do the necessary editing and post-processing.

If a photographer offers a dump and run then you should do the same. Dump the photographer and run away. You shouldn’t be expected to finish the photographer’s work.

Would you go to Tim Hortons if they sold only packets of coffee and cups of water and expected you to make the coffee? What if your doctor handed you your test results and expected you to interpret them on your own?

A dump-and-run photographer is one who dumps their responsibility and runs away from their work. Why do business with such a photographer?

 

Photographer Shopping

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If you’re shopping for a box of Cheerios breakfast cereal, it’s possible to shop price because Cheerios is exactly the same at every store.

When shopping for shoes, you look at, touch and try on every pair that catches your eye. Shoes usually vary from store to store and shoe shopping is based on look, fit, feel and price.

How do you shop for a commercial or corporate photographer?

Every professional photographer works differently so how do you compare? You can’t see the photos before they’re made so how do you choose something before it exists?

Is the $4,000 photographer twice as good as the $2,000 photographer? Will $750 pictures work as well as $2,000 pictures?
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