Conference Notes

There are many online articles offering tips to photographers on how to photograph a business conference. The authors of these articles usually give such wonderful photo advice as: bring a spare battery, carry an extra memory card, take pictures of the people speaking, etc.

For something completely different, may I humbly offer a few suggestions to conference organizers who plan on hiring a photographer to cover their event. Not only am I a photographer who has covered many conferences and conventions, both local, national and international, but I’m also someone who has helped organize a few small conferences.

Conference photography is of secondary importance compared to the conference itself and your attendees. But a few changes can make the photography better and more effective.
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Memory Lane

Remember the old days when soft drinks came in glass bottles? After the drink was gone, you could return the bottle to the store and get a few cents back. When you were young, you might have collected a handful of bottles and returned them to a store to get your “reward”: three bottles returned = one free Popsicle; five bottles returned = one free chocolate bar.

What do you do with old compact flash memory cards – 256MB, 512MB, 1GB, etc?
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A Bit of Noise

It’s common to shoot business portraits against a seamless background. Photographers will often add a tonal gradient instead of using this flat-toned background. This gradient helps create depth, making the subject stand out more distinctly from the background.

But when the final image is saved as a JPEG, the file compression can cause the gradient to posterize, especially if the gradient was steep. Posterization occurs when the smooth transition of tones is replaced by abrupt colour shifts or banding. A small amount of posterization won’t be noticeable to the customer and won’t be visible in print or online images.

Low JPEG settings (high compression) make posterization more apparent, while the highest JPEG settings can minimize it. But if a customer needs a small file size, using a high-quality JPEG setting may not be feasible.
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Lasting photo memories

Last week, I went to a funeral. As is common these days, the family had a photo gallery on their son’s online obituary page. The pictures covered almost the last half of their son’s life.

Many of the photos were either out-of-focus, badly exposed, had heads partially cut off, or the boy was so far in the background he was barely visible. Most of the recent photos appeared to have been shot with a cell phone due to the obvious low resolution and low quality.

Pictures are important, especially personal pictures.

If you’re a parent with young children, please buy a real camera and learn how to use it.
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Mission Creep

A potential commercial client e-mailed to say they needed “a few product shots” and they’d do all the post-production work on the images. Their budget for “a four hour photo shoot” was quite small but it could be doable if there was only a few products and the production value was kept low (no assistant, no big lights).

I called the company to get more information.

Yes they wanted a few product shots. In fact, they wanted all of their products photographed with full studio lighting. Since some products were big and heavy, the lighting would have to be moved from location to location within the building (i.e. at least one assistant would be needed).
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Electing a Photographer

In less than two weeks, the province of Ontario will have municipal elections. Here in Toronto, there are 65 candidates running for mayor, (19 others have dropped out). In my area, there’s also eleven candidates for councillor and seven for school board trustee. With so many candidates, how do you choose?

Maybe it becomes a Paradox of Choice [and here]: the more choices you have, the less likely you are to make a choice. And if you do make a choice, it tends to be based on irrelevant criteria such as how a candidate looks rather than, for example, their policies.

Choosing a photographer for an upcoming photo project can also be overwhelming because there are so many choices.
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An Open Letter to Prime Minister Stephen Harper

As reported by The Globe and Mail (and here), CTV, Toronto Star, Macleans and others, the Canadian federal government (or probably more accurately, the Prime Minister’s Office) is planning to amend Canada’s Copyright Act so that the government can freely use any “news” content for any of its political advertising without the permission of the copyright holder(s).

“News” is in quotes because it’s only vaguely defined as being any published content that features any politician acting in their capacity as a politician or anyone who might be seeking a political position, or relates to any political issue. News content can include video, photographs, text, audio and music.

“Published” seems to be defined as being published, broadcast or otherwise made available, in any media, to the public. This includes any TV news broadcast or any other news program, news radio programs, newspapers, news periodicals, and news web sites including everyone’s favourite “news” site, Youtube.
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