Getting what you paid for

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For the past few years, a Canadian TV network would hire five photographers to cover an annual live event that it hosted and broadcasted. The photos were used for its web sites, media handouts and its annual report. The photographers were each paid $2,000 to cover the four-hour event.

The photo procedure for the event is that full-resolution pictures, for third-party news media use, are posted online within 15 minutes after it happens. This occurs continuously throughout the duration of the event. Lower resolution images are also quickly posted to the TV network’s various web sites. Two photo editors and a card runner are hired to do this work.

Last year, someone at the TV network decided to save some money by hiring only two photographers and then filling the gap by using three of its employees. The TV network rented three pro cameras, three pro lenses and one pro flash for these employees to use. The cameras were set to auto-everything.
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Conference Notes

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There are many online articles offering tips to photographers on how to photograph a business conference. The authors of these articles usually give such wonderful photo advice as: bring a spare battery, carry an extra memory card, take pictures of the people speaking, etc.

For something completely different, may I humbly offer a few suggestions to conference organizers who plan on hiring a photographer to cover their event. Not only am I a photographer who has covered many conferences and conventions, both local, national and international, but I’m also someone who has helped organize a few small conferences.

Conference photography is of secondary importance compared to the conference itself and your attendees. But a few changes can make the photography better and more effective.
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Memory Lane

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Remember the old days when soft drinks came in glass bottles? After the drink was gone, you could return the bottle to the store and get a few cents back. When you were young, you might have collected a handful of bottles and returned them to a store to get your “reward”: three bottles returned = one free Popsicle; five bottles returned = one free chocolate bar.

What do you do with old compact flash memory cards – 256MB, 512MB, 1GB, etc?
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A Bit of Noise

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It’s common to shoot business portraits against seamless background paper. It’s also common practice for a photographer to create a tonal gradient on that background rather than having a flat tone. A gradient adds a bit of depth to the photo by separating the subject from the background.

The problem with a tonal gradient is that when the finished photo is saved as a jpeg, the file compression can cause the gradient to posterize. The amount of posterization also depends on how “steep” the gradient is.

A small amount of posterization won’t be noticed by most customers nor will it be visible in print or online. But many photographers want to deliver the best possible image to the customer.
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Lasting photo memories

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Last week, I went to a funeral. As is common these days, the family had a photo gallery on their son’s online obituary page. The pictures covered almost the last half of their son’s life.

Many of the photos were either out-of-focus, badly exposed, had heads partially cut off, or the boy was so far in the background he was barely visible. Most of the recent photos appeared to have been shot with a cell phone due to the obvious low resolution and low quality.

Pictures are important, especially personal pictures.

If you’re a parent with young children, please buy a real camera and learn how to use it.
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Mission Creep

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A potential commercial client e-mailed to say they needed “a few product shots” and they’d do all the post-production work on the images. Their budget for “a four hour photo shoot” was quite small but it could be doable if there was only a few products and the production value was kept low (no assistant, no big lights).

I called the company to get more information.

Yes they wanted a few product shots. In fact, they wanted all of their products photographed with full studio lighting. Since some products were big and heavy, the lighting would have to be moved from location to location within the building (i.e. at least one assistant would be needed).
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Electing a Photographer

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In less than two weeks, the province of Ontario will have municipal elections. Here in Toronto, there are 65 candidates running for mayor, (19 others have dropped out). In my area, there’s also eleven candidates for councillor and seven for school board trustee. With so many candidates, how do you choose?

Maybe it becomes a Paradox of Choice [and here]: the more choices you have, the less likely you are to make a choice. And if you do make a choice, it tends to be based on irrelevant criteria such as how a candidate looks rather than, for example, their policies.

Choosing a photographer for an upcoming photo project can also be overwhelming because there are so many choices.
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