You might think that negotiating is about the client and photographer haggling over price. But negotiating involves much more than that.
Earlier today, I went shopping for a new suit. At a clothing store, the salesperson didn’t ask what kind of suit I wanted but instead she asked why I needed a suit – at what type of events would I be wearing the suit. [Help the customer get what they need and don’t just sell to them.]
Instead of letting me choose suits from the long racks of clothing, the salesperson selected just two suits for me. [Make it easy for the customer to decide and avoid overwhelming them.]
“I think you’d look great in either of these two. Which do you prefer?” she asked.
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