You expect the customer to stop using an image when the photo usage license expires. This means, for example, a photo licensed for one annual report can’t be reused in any other annual reports. Already-printed copies of that one annual report can still be distributed.
But what about photos licensed for online use?
You can licence a photo for a specific time period online and then have it removed after the license has ended. This is common practice for photos used on a company’s home page and for pictures used for advertising.
But often a corporate or editorial customer will want to leave a photo online after the licence has expired rather than deleting the web article, news story, or Tweet that contained the photo.
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