Taking stock of your photography

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Everything old is new again. Maybe it’s because a new audience is always being born or maybe it’s because some folks fail to learn from history.

Around the year 2000, a Canadian web developer started his own online stock picture agency. Back then, existing stock agencies usually screened prospective photographers and they refused his photos as not being good enough.

His new stock agency accepted everyone and initially gave pictures away for free. But he soon realized that free wasn’t sustainable and he began to charge a few dollars per picture. His stock site was aimed at amateur photographers who were happy to give away their pictures:

The monetary rewards are an added bonus, but I don’t think they’re everything for everyone,” he said. “I think our core group of photographers, our 2000 exclusives” — photographers with portfolios exclusive to iStockphoto — are motivated by the reward of being part of an elite club that engages in creative discussion nonstop.

– Bruce Livingstone

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Public Relations Photography

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This past weekend’s Globe and Mail newspaper, like many of its weekday editions, had several half-page and full-page advertisements that weren’t directly selling anything:

Who would spend up to $75,000 for a full-page ad (link to PDF) that’s not a hard-sell ad?

Universities, colleges and various non-profit organizations.

Why do they do this?
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Licensing Terms for Photography

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A long post about some general licensing terms a professional photographer needs to know.

Although licensing affects pricing, this post has little to do with pricing photography.

These terms are mostly for corporate photographers. Licensing terms for retail photography may be different. Advertising photography will often have more exact terms concerning specific types of usage. Book publishing usually has terms that deal with edition and revision rights, language rights, electronic rights and location rights.

 

The obligatory but important disclaimer: I am not a lawyer but I have photographed many lawyers. The following is intended for your general information. It is foolish to think that any of the following is absolutely true or totally accurate.

The use of any of the following terms does not form a complete contract. There is much more that needs to be included. The devil is always in the details.
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Editorial Sports Photography Is Dead

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If you’re thinking of becoming an editorial sports photographer, don’t.

 

 

Or at least first read this 2015 interview with five veteran sports photographers.

This short article describes what has happened over the past dozen years in editorial sports photography.

Basically, the deal is, editorial sports photography is completely dead as a market for a photographer to make even a modest living. Dead. Kaput. Over. Flatlined. The best action photographers in the world, who freelanced or were staffers at the major sports magazines, are all out of work . . .

– Robert Seale, photographer

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Didn’t See That Coming

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Why didn’t the customer accept your quote? Was it too expensive for them? Did they find a better photographer? What did you forget to do? What did you not foresee?

 

 

• In February this year, a municipality requested a photo quote for an upcoming economic report. I sent a quote and heard nothing for a few days. Was my price too high? What didn’t they like?
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