Canada is currently in the middle of a federal election campaign. Let’s take a look at the business headshots of the party leaders and all the candidates. (Note that political party web sites change from time to time especially with regard to information about their leader.)
If you have a few minutes, click on the links to each party’s candidate page and browse the portraits. Which ones do you like, which ones do you ignore? Why? Is it the lighting, the smile (or lack of), the eyes (or lack of eye contact), the background, or maybe something else? Which ones get your vote based only on their business portrait?
Liberal Party
Liberal leader Justin Trudeau’s headshot was cropped from a five-year-old picture. It uses window light and some type of reflector to give it a natural look. The image on the Liberal site is low resolution and was upsampled to give it visible blur and jpeg artifacting. Why would they do this?
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