There are three types of colour photographs: those with bad colour, those with accurate colour and those with pleasing colour.
If the skin tones in your business portrait don’t look good or if your pictures have an overall colour cast, then your photos have a bad colour balance.
Accurate colour is required when the colours in a photo must match the real-life colours. For example, clothing colours in a catalog should match the actual colours.
Pleasing colour is for pictures that have to look nice rather than be absolutely accurate. Portraits often have pleasing colour because a nice skin tone is usually preferred over accurate skin colour.
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