The business side of photography
If you’re a new photographer who does business headshots and other corporate portraits, may I offer some brief advice? I just spent an hour looking at a few dozen Toronto law firm web sites and most of them had poor quality business portraits.
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This is just another view-from-my-office photo.
Corporate customers don’t buy photography, they buy outcomes or end results. How much is that end result worth to the customer? Or to rephrase that, how much does your photography contribute toward achieving the customer’s goal?
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If you’re new in town and need to buy groceries, you can go to any supermarket because they all sell the same products and same brands. Most supermarkets even have the same store layout. So people usually shop at whatever grocery store is closest to them.
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Joseph Pasonault’s family moved from Newfoundland to the US, circa 1882, when he was six years old. In 1896, a twenty-year-old Pasonault opened his first photo studio in Cando. He later moved his studio to a larger town in North Dakota.
Canada’s pandemic case numbers today (April 2022) are the highest than at any time in the first year-and-a-half of the pandemic when everyone was panicking and hoarding toilet paper. But no one is panicking today and, figuratively speaking, the news media is no longer reporting in all caps. What’s changed?
The need for business photography, commercial photography and advertising photography has existed almost as long as photography itself.
Early advertising illustrations for newspapers, billboards and posters were created from drawings, photo engravings or photo etchings. The first use of halftones to reproduce a continuous tone photograph was in 1869 in Canada but it took several decades before it became common practice.
You can see an adjustable reflector on the left edge of the picture. The darker fabric was lowered or raised in front of the white reflector to control whether light was reflected full length or just on the upper body of the subject.
It may have been lucky that William Notman was born the same time photography was born.
