For Photographers

Dialing For Dollars

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Freelance photographers usually get paid by cheque and occasionally by cash. Some photographers, including myself, also accept credit card payments through PayPal via the photographer’s web site.

PayPal just announced its new PayPal Here system that will allow a business to accept credit card payments using a smart phone. This is similar to the up-and-running, two-year-old Square system.

There are differences between PayPal Here and Square but there’s only one difference that matters to Canadian photographers. PayPal Here will be available in Canada and Square is not.

Square says that it’s looking into expanding outside the USA but it’s been saying that for two years. Perhaps the competition from PayPal will force Square to get moving.

[Update October 24, 2012: Square just announced that it’s available in Canada.]

Apparently, the Square system is/was capable of being used for credit card fraud. By contrast, the PayPal Here card reader is encrypted.

Accepting credit card payments on location could be a big help for professional photographers. Some business customers and government clients can pay on-the-spot with a corporate credit card. But not being able to accept credit cards on location often means a photographer has to wait weeks or months to get paid by cheque.

[Update March 18, 2013: PayPal Here is still not available in Canada.]

 

Topic of conversation

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Why do people shop at dollar stores? Is it for the customer service, the wonderful store ambience or the quality of the products? It’s only because of the prices.

Why do people buy coffee at Starbucks? Is it for the customer service, the wonderful store ambience or the quality of the products? It’s certainly not because of the prices.

Consumers choose to shop at a particular store for a variety of reasons and price is not often the primary motivator. Instead, customers search for the best value for their money. Value is always in the eye of the buyer, not the seller.
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Reach For The Top

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That Sears, Walmart and some grocery stores have portrait studios should be of no concern to commercial photographers. The fact that these stores do family portraits for as little as $7.99 and business portraits for $29.95 is meaningless.

Don’t worry about it.

These cheap photo stores are not your competition, unless you’re trying to do $7.99 children’s portraits and $29.95 business portraits.

Don’t worry that some other photographer charges $35/hour or that they give away all pictures and copyrights for $199. Unless you’re trying to run your business into the ground, this photographer is not your competition.

Your competition is the photographer who charges more than you because they have what you want.

Always compete up not down.

 

Added April 2013: Sears and Walmart portrait studios shut down.

 

Fauxtographer

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If a professional photographer was featured on national TV, you might think the publicity would boost that photographer’s business. Well, not in this case.

In 2009, the BBC ran a news story about a commercial photographer and his business practices, or should we say, his lack of business practices.

This publicity caused the “fauxtographer” to take down his web site and disappear. Good riddance. Such scammers make all professional photographers look bad.
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Filling in the blanks

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Corporate photographers and commercial photographers often produce pictures of buildings, factories and retail locations.

Customers will sometimes request the digital removal of objects such as poles, road signs, overhead wires, fire hydrants, bus stops, etc., from exterior photos.

What’s funny about such requests is the customer assumes that once an object is erased, whatever was behind that object will automatically become visible. But as every photographer knows, when something is digitally removed from a photo, it just leaves a blank spot in the picture.
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Business Advice for Photographers

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The American Society of Media Photographers (ASMP) has a few dozen videos to help professional photographers improve their business practices. Topics include negotiating, marketing, pricing, paperwork, licensing and copyright.

These videos were produced for American photographers and so there are a few legal and business issues that either don’t apply or are different here in Canada. However many of the concepts and principles are equally applicable to Canadian photographers.

 

Commercial Photography For Web Sites

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When licensing pictures, commercial photographers must remember that there’s no such thing as “web use.” The Web is a medium, not a use. Photos used online can be editorial, advertising or anything in-between.

Many business clients use photos not only on their web site but also on social media such as Facebook and Twitter. A photographer has to decide whether such use is no longer editorial or public relations but rather a form of advertising. The common definition that only a “paid placement” is advertising may no longer apply.

For a corporate client, its own web site is usually considered marketing collateral and not advertising. All advertising is marketing but not all marketing is advertising.

But for a client such as a retailer, is its web site a form of advertising? What about that company’s Facebook or Twitter account?

Perhaps every use on the Web should be priced higher than similar use in print. This is not just for the larger and longer-lasting “circulation” of a web site but also for the increased shift towards advertising use.

 

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