For Photographers

Dancing On The Ceiling

No Comments

The Live 8 concert in Barrie, Ontario, 02 July 2005. Live 8 was ten simultaneous concerts held in ten countries on 02 July 2005, plus one more concert on 06 July. The concerts, held on the 20th anniversary of the original Live Aid concert, were meant to send a message to national leaders at the 2005 G8 Summit in Scotland.

This is another view-from-my-office photo.

All products, except luxury items, have a maximum price set by market conditions. A loaf of bread costs up to about $8. A bakery can’t increase the price to $20 or $30 no matter how good that bread is. The price of bread has a ceiling. To make more money, a bakery can expand into products that have a higher price ceiling such as cakes and pastry (which might be considered luxury items).
Continue reading →

The Art Of The Estimate

No Comments

There are plenty of clients who don’t actually want the cheapest choice. They want the best one, and a powerful estimate is the clue they use to choose.

– Seth Godin, author and marketing strategist

An estimate doesn’t have to be just a page of numbers. You can use an estimate as an additional marketing tool to help persuade a potential customer. Customers need more than numbers to understand you and your business. If you can sell yourself as being more knowledgeable, more reliable, and less risk, then price becomes secondary.

Differentiate yourself from other photographers not by having a lower price or even a similar price, but by being exactly what they’re looking for. And this is done with words, not numbers, on an estimate. Sell yourself and not the numbers.

Seth Godin’s full blog post about estimates.

 

Pricing for Business Event Photography

4 Comments

If you’re lucky, the conference that you’ve been hired to photograph will be held in a room with floor-to-ceiling windows and big skylights. The afternoon light will let you shoot at ISO 400 and a reasonable shutter speed.

A few months ago, I was asked to quote for a three-hour business event. So I quoted for a three-hour event.

Two days before the event, the event organizer said they needed me onsite 45 minutes sooner to do some early photos. They also wanted me to stay after the event so I could edit “one or two pictures” right away for their social media.

On event day, I arrived one hour before the start and, as requested, I was ready to go 45 minutes before the start. But the event was 45 minutes late getting started. It also ran 1-1/2 hours longer than planned. After the event they wanted some group photos. Then the “one or two pictures” that they needed right away became 16 images. What was originally supposed to be three hours onsite turned out to be more than 6-1/2 hours.
Continue reading →

Artificially Intelligent Mayor

2 Comments

A photo from the published campaign platform of Toronto mayoral candidate Anthony Furey. Uhhhh, do you notice anything wrong? If you do then maybe you should run for mayor. I see at least six things wrong, ten if you want to get picky (see the comment section below).

But maybe nothing is wrong with the photo. Maybe Furey is saying that having a third arm will make you more prosperous. Vote for him and get another arm!

Note: The link to the original version of the campaign platform no longer works because it has been updated. Care to guess why it was updated?

Continue reading →

Retouching Business Headshot Selfies

No Comments

Before cellphone cameras, if you wanted a selfie, you had to use a real camera. This picture is from 1991 when bungee jumping without a second safety harness was thought to be safe. The camera was duct-taped to my hand so I couldn’t drop it.

This is another view-from-my-office photo.

Is it common for a company to require its employees to supply their own business headshots? Most of these self-supplied headshots are, of course, cellphone selfies.
Continue reading →

On Photography – 50 Years Later

1 Comment
If you don’t like what you see in front of your camera, you can often wait a few minutes and a better picture might come along. These two skyline pictures were shot less than 20 minutes apart. In those few minutes, the wind blew in the clouds and the automatic lights in many buildings turned on.

This is another view-from-my-office photo.

It’s the 50th anniversary of the publication of US author Susan Sontag‘s essay Photography (link to PDF) which was later re-edited and renamed “In Plato’s Cave.” This renamed essay became the first of six essays in her book, “On Photography.” In Plato’s Cave is probably the most well known of the six essays.
Continue reading →

Washrooms and Photographers

1 Comment

A big, clean washroom in a sports stadium an hour before the public arrives. A baby changing table, like the one on the far left wall, can be useful to photographers.

This is something they definitely did not teach you in photography school. How do you go to the washroom when you’re doing event photography?
Continue reading →

css.php