For Photographers

Contractually Obligated

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Two tennis fans wait for the rain to stop during a Canadian Open tennis tournament in Toronto, 2017. All other spectators left their seats to find shelter inside the stadium. These two were prepared for a rainy day.

This is another view-from-my-office photo.

Yesterday I was exchanging e-mails with a photographer who shot a commercial job two months ago. The photography has been completed, the photos have been delivered, and the customer has paid. Two months ago. His customer is using the photos in transit ads. The photographer asked if he should now charge more for this usage.
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Getting Paid

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If you don’t print your own money then you have to make money the old fashion way by having a job. But a job works only if you get paid. (National Film Board of Canada / Library and Archives Canada circa 1955-1956.)

There have been only three times when I had difficulty getting paid. All were in the mid-1980s when I was just starting out:

1)   My first corporate customer was a very small pharmaceutical company. The company wanted the photos shot on transparency film because the images were for a slide presentation. I asked if they also wanted prints. No, they did not want prints, only slides. The job was done and the slides were delivered. The customer refused to pay because I did not deliver prints.
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Saving For The Future

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This is another view-from-my-office photo from a Canadian Open men’s tennis tournament in Toronto, 2012.

How long should you save image files after they’ve been delivered to the customer?

A photographer should inform customers about their photo archiving policy. How long will you keep the photos? Can a customer depend on you, for years to come, to redeliver the photos? If you promise to archive photos but you lose them, can a customer sue you?
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Immediate Expensing and Income Tax

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A Toronto police detective examines fingerprints using laser light. The photo was taken on opening day of the new Forensic Identification Services crime lab in Toronto, 25 October 1999.

This is another view-from-my-office photo.

Right now, most Canadian photographers will be doing their annual income tax. Some business expenses are not deducted in full but instead they are depreciated over time. Capital Cost Allowance (CCA) is used to depreciate the value of photo equipment, computers, and other business purchases that have continuing value.
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Dancing On The Ceiling

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The Live 8 concert in Barrie, Ontario, 02 July 2005. Live 8 was ten simultaneous concerts held in ten countries on 02 July 2005, plus one more concert on 06 July. The concerts, held on the 20th anniversary of the original Live Aid concert, were meant to send a message to national leaders at the 2005 G8 Summit in Scotland.

This is another view-from-my-office photo.

All products, except luxury items, have a maximum price set by market conditions. A loaf of bread costs up to about $8. A bakery can’t increase the price to $20 or $30 no matter how good that bread is. The price of bread has a ceiling. To make more money, a bakery can expand into products that have a higher price ceiling such as cakes and pastry (which might be considered luxury items).
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The Art Of The Estimate

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There are plenty of clients who don’t actually want the cheapest choice. They want the best one, and a powerful estimate is the clue they use to choose.

– Seth Godin, author and marketing strategist

An estimate doesn’t have to be just a page of numbers. You can use an estimate as an additional marketing tool to help persuade a potential customer. Customers need more than numbers to understand you and your business. If you can sell yourself as being more knowledgeable, more reliable, and less risk, then price becomes secondary.

Differentiate yourself from other photographers not by having a lower price or even a similar price, but by being exactly what they’re looking for. And this is done with words, not numbers, on an estimate. Sell yourself and not the numbers.

Seth Godin’s full blog post about estimates.

 

Pricing for Business Event Photography

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If you’re lucky, the conference that you’ve been hired to photograph will be held in a room with floor-to-ceiling windows and big skylights. The afternoon light will let you shoot at ISO 400 and a reasonable shutter speed.

A few months ago, I was asked to quote for a three-hour business event. So I quoted for a three-hour event.

Two days before the event, the event organizer said they needed me onsite 45 minutes sooner to do some early photos. They also wanted me to stay after the event so I could edit “one or two pictures” right away for their social media.

On event day, I arrived one hour before the start and, as requested, I was ready to go 45 minutes before the start. But the event was 45 minutes late getting started. It also ran 1-1/2 hours longer than planned. After the event they wanted some group photos. Then the “one or two pictures” that they needed right away became 16 images. What was originally supposed to be three hours onsite turned out to be more than 6-1/2 hours.
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