“The customer is always right” is a well-known saying. But contrary to popular belief, it’s neither a law nor regulation of any kind.
That phrase seems to have gotten its start at least 112 years ago as part of a customer service policy of Marshall Field & Company, a Chicago department store.
A 1905 US newspaper published an article about Marshall Field & Company in which it seemingly quoted what Marshall Field taught his employees, namely that the customer is always right.
Harry Selfridge, a department store executive who worked for Marshall Field, moved to London in 1906 and soon opened his Selfridges & Company department store. He, too, used the phrase “the customer is always right.”
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