For Photographers

Point me in the wrong direction

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Thinking of starting a photography business?

Your first photography web site and your first business plan will fail. Guaranteed. You will have to make changes and try again. Then more failure and more changes, and more failure and more changes.

If you’re not prepared to be wrong, you won’t get anywhere important. And you won’t know if you’ve arrived anywhere important until you know where’s not important.

You must have a good answer to each of these questions or else you’re in the wrong place:

1) What problem will your business solve?

If your answer is that people want photography then you’re wrong.

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Worth Every Cent

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When someone asks you to work for free, they want photography that’s good enough, pictures that are better than nothing, photos that are worth what they’re paying.

When someone hires you to work for pay, they want photography that’s good, pictures that are better than anything, photos that are worth what they’re paying.

 

 

 

Pre-invoices and Prepayments

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If you need a deposit or a prepayment before the photography takes place, you simply ask the customer for it. Easy, right?

With retail customers, this is a straightforward process. But with some corporate customers, it might require slightly more paperwork.

Some companies can’t, or won’t, issue a prepayment based only on a photographer’s estimate or quote. They may need an invoice. An invoice is a legal request for payment, a quote is not.

How do you invoice a customer for work that hasn’t been done?
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The Wronged Customer

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“The customer is always right” is a well-known saying. But contrary to popular belief, it’s neither a law nor regulation of any kind.

That phrase seems to have gotten its start at least 112 years ago as part of a customer service policy of Marshall Field & Company, a Chicago department store.

A 1905 US newspaper published an article about Marshall Field & Company in which it seemingly quoted what Marshall Field taught his employees, namely that the customer is always right.

A year later in 1906, Harry Selfridge, a department store executive who worked for Marshall Field, moved to London where he soon opened his Selfridges & Company department store. He, too, used the phrase “the customer is always right.”

Over the years, it seems a number of other businesses at one time or another adopted a similar policy.
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Running a photography business

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Confucius was wrong when he said:

Choose a job you love and you will never have to work a day in your life.

Running a photography business consists of short moments of photography broken up by long periods of business. But those moments of photography make it worthwhile.

While photographers do need to make money, the need to create pictures may be more important. It’s not always about money.

Making money is a job. Making good pictures is an accomplishment.

 

Credit card photo scam

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Internet scams that target photographers have been around for years. Over the past couple of years, there’s another scam involving credit cards.

Posing as a customer, a scammer will ask to hire a photographer for an upcoming event but only if the photographer accepts credit cards. If the photographer agrees to the work, the “customer” will then mention that they also need to pay another event supplier who doesn’t take credit cards.

The scammer will offer to send extra money to the photographer which the photographer can use to pay that other supplier. To tempt the photographer, the scammer will promise the photographer a couple hundred dollars extra for their trouble.

The scammer will use a stolen credit card to pay the photographer’s fee, the other supplier’s fee and the extra money for the photographer’s trouble. The unsuspecting photographer will be told to pay the other supplier immediately – it’s urgent! – but only in cash through Western Union.
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Business Headshots at Conferences

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Are you planning a business conference, convention or other similar corporate event? Would you like to add more value?

At your next conference or convention, arrange to have a business portrait photo studio at your venue. Conference-goers could then get a new business headshot while they’re at your event.

This is not to be confused with those photo booths you might see at parties and other social events. A business portrait studio has no silly props, no crazy backgrounds. It’s a no-nonsense, business photo studio with photographer, editor and makeup artist. Conference delegates would get a first-rate, professional business headshot.
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