For Photographers

Observations from Photo Retouching

Lately, I’ve been doing a lot of photo retouching, working with images shot by other photographers. Some of these photographers clearly know their craft because the images sent to me are extremely well done. The retouching required is usually adding or removing specific objects as requested by the final client.

On the other hand, some photographers are, uh, not as skilled. A significant portion of my retouching work involves fixing their mistakes and trying to compensate for their lack of expertise. But even after retouching, the final image may still be subpar due to issues like weak portrait poses, poor lighting, bad composition, or other problems that retouching can’t fix.

Retouching Family Portraits

Recently I worked on two sets of family portraits, both shot outdoors, by different photographers.

The first set had images that were overexposed by about two stops, resulting in overly bright faces and washed-out hair. Additionally, all the photos were crooked. I guess the photographer had one leg shorter than the other :-) The images were also cropped too tightly, making it impossible to print or frame them without cutting off body parts of family members.

This photographer is a wedding-portrait photographer with ten years experience according to his website. A look at the EXIF data revealed he used Lightroom: his editing and masking were poorly executed, leaving behind clearly visible halos and artifacts.

The second set of family photos had some images that were too dark, others too bright, and one photo had its contrast lowered so much that it was a mostly grey image with no clear blacks or whites. The EXIF data showed that Lightroom was used and the photographer’s masking techniques left obvious outlines around the subjects when they did a terrible job of blurring the backgrounds.

These two sets of photos were, at best, the work of an advanced amateur, not a professional. If the photographers had delivered higher-quality images, there would have been little to no need for my retouching services, and the families would have saved money.

Photographers – learn to use your camera’s manual settings for portrait sessions. Use a tripod. Learn to edit. Get your photos critiqued at portfolio reviews.

Customers – always hire the best photographer you can afford. Don’t go cheap if the photos are important.

No Retouching Allowed!

I recently encountered an unusual situation when a customer requested retouching on some of her wedding photos. But her photographer had included a “no alterations” clause in the photo contract, prohibiting any edits or retouching by anyone other than the photographer. If the customer wanted any retouching done, they had to buy the service from the photographer.

A quick web search showed that a few other wedding photographers also have a no-alterations clause. I did not find any other type of photographer who had a similar contract clause, only wedding photographers. However I did find one wedding photographer whose contract specifically stated that the customer is free to use/edit/print their photos in any way they want, except for commercial use, and to enjoy and share their photos as much as possible. (This is a good marketing move.)

While I understand that photographers have moral rights over their work and that poorly executed retouching can reflect badly on the photographer, this type of restriction seems overly restrictive.

It’s quite possible this clause violates Canada’s Competition Act, Section 77, which addresses “exclusive dealing.” This law prevents a supplier or manufacturer from forcing customers to work only with them. Canada’s copyright law also allows customers to make alterations to photos for private use, meaning they are free to edit their images as they see fit.

The photos that the customer sent me for retouching had clear technical issues—exposure, colour, contrast, and saturation problems—that the photographer should have fixed before delivering the final images. Additionally, many of the photos needed retouching, such as smoothing the bride’s skin tone, removing stray hairs, adjusting a crooked tie, and cleaning up distracting backgrounds. I did all the retouching requested and the customer was happy with the results.

 

Getting Better All The Time

New York Yankees manager Joe Girardi (L) argues with home plate umpire Bruce Dreckman in the eighth inning of their American League East MLB baseball game against the Toronto Blue Jays in Toronto, 06 June 2010.

This is another view-from-my-office photo.

When a photo job doesn’t work out the way you wanted, who do you blame?

If you blame your tools then the solution is to get better tools.

If you blame your customers then the solution is to get better customers.

But if the blame rests on you then the solution is to get better.
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Know When You Don’t Know

A portrait of juggler John Doyle, circa 1902, by Canadian-born photographer Joseph Pasonault in his photo studio in Cando, North Dakota, (US Library of Congress). Another photo by Pasonault was used in a previous blog post.

True professionals may not know what they don’t know but at least they know that they don’t know.

You may have heard of the Dunning-Kruger effect which affects almost everyone. It’s a cognitive bias where those with a low ability at a certain task are more likely to overestimate their ability at that task. But people with a high ability at a task know that they don’t know everything about that task and may underestimate their ability.
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Is Your Website Hurting Your Business?

Ross Brothers Hardware (L) on Jasper Avenue at 98 Street in downtown Edmonton, Alberta, circa 1890 (Library and Archives Canada). The store was in operation until 1960 after which the hardware store and some of its neighbours were relocated to Fort Edmonton Park.

Today that downtown location of Jasper Avenue and (no longer existing) 98 Street is right across the street from the Edmonton Convention Centre which hosts all sorts of conventions and conferences.

What year is it, 2024? Web sites have been around for over 30 years. So why do some photographers not know how to make a decent web site?
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Creating A Photo Estimate

In BMX cycling, if you want to nail your landing, you first have to nail your launch. These cyclists were competing in the 2015 Pan Am Games in Toronto, July 2015. This is another view-from-my-office photo.

If a photographer wants to properly complete a job, they first have to properly start the job with a well-written estimate.

(This post is for new photographers.)

A potential customer asks you for a price to photograph something. What do you do?
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Sales Strategies for Photographers

Antone’s Department Store in Zebulon, North Carolina, November 1939. (Marion Post Wolcott/Farm Security Administration/US Library of Congress)

This same store today sells beauty supplies.

(This post is mostly for new photographers doing corporate or commercial photography rather than retail photography.)

Unlike a department store which sells hundreds or even thousands of products, a photographer basically sells one product – themselves – and that comes in a very limited supply. A retail store’s business model is based on volume. A store has an unlimited supply of products to sell to dozens or hundreds of customers each and every day. A store gets a steady stream of money from lots of small purchases.
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Low Prices: A Cautionary Tale

This isn’t just a picture of nearly frozen waterfalls in Niagara Falls, February 2015. The photo shows science in action! Normally you don’t see clouds being created right in front of you because the point of creation is much higher in the atmosphere. But here, with the relatively warm mist from the falls, warm sunlight and ice cold air, clouds quickly formed at ground level (okay, at water level) and rose into the sky.

This is another view-from-my-office photo.

A photographer asked me to take at look his recent food photos (mostly photos of product packaging). His customer wasn’t happy with the pictures. The photographer wanted a second opinion before replying to his customer.
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