For Customers

Word Appreciation

Hard work or work hard
Pay more or buy more
Price or worth
Efficient or effective
New idea or new effort
Follow up or follow through
Lack of resources or lack of resourcefulness
Revise or refine
Adopt or adapt
Maximize or optimize
A part or apart
Propose or oppose
Prepare or repair
Compare or contrast
Complicated or complex
Correct or perfect
Zero in or zero out
Speak up or speak out
Fit in or stand out
Tear down or build up
I think or I believe
Idea or dream
Push or pull
Customer service or customer appreciation
Receptionist or rejectionist
Money or wealth
Picture or image
Change or opportunity
Setback or step back
Shortcut or detour
Bridge or tunnel
Aspire or inspire
Create or complete
Success or achievement
Profit or progress

 

Scandal-free Photography

The Toronto Transit Commission (TTC), the city’s public transit system, has suffered a few front-page scandals over the past several weeks. And yes, there’s another front-page scandal today.

Today’s scandal is not so much that a married TTC executive was living a double life and got his “long-time female companion” a contract with a TTC design consultant.

The real scandal is that the woman, described as being “an amateur photographer,” was paid “at least” $50,000 over ten months to take pictures at public meetings and of roads where new streetcar tracks might be built.

$50,000.00 for pictures of meetings and empty roads.

$50,000.00 for an amateur photographer.

Attention TTC: Since the woman has been, uh, “released” from her contract, I’m available for your photography needs. Not only do I charge less than $50,000, but here’s a bonus I’ll throw in: I guarantee I won’t end up in a front-page scandal.

 

Better Press Releases

Most press releases don’t get published.

This is partly due to the sheer volume of incoming press releases and partly because of the lack of news value contained in the releases.

But the chance of a press release being published is greater today than ever before. All newspapers, magazines and news web sites, need and want content, especially free handout material. Demand is high. So what’s the problem?

After working for almost two decades at Toronto newspapers, here’s what I’ve learned about press releases:
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What’s in a category?

For income tax purposes, the Canadian federal government uses a set of Industry Codes to categorize all jobs.

Not sure if this means anything but the government puts “Photography” in the same category as “Janitorial Services” and “Miscellaneous Building or Dwelling Services.”

Apparently the job of photography is not a profession but “Online Advice” is. Photography is not a business service but “Chimney Cleaner” is. A photographer isn’t even similar to “Authors” or “Artists.”

However it’s nice to see that the government is keeping up with the times. It has new industry codes for the jobs of “Online Escorts” and “Online Psychic.”

 

Take My Job, Please

Fresh off the press (okay, fresh off my computer) is the United States Bureau of Labor Statistics’ Occupational Outlook Handbook, 2010-11 Edition. The electronic version was released in December 2009 and the print version should be released within a few weeks.

[Edit: Unfortunately, the US Bureau of Labor Statistics web page content changes with time so there are few static pages with archived data.]

Although it’s been described as “up-to-date and reliable”, it seems rather simplistic and behind-the-times in its descriptions. For example, it explains that “photographers take pictures of people, places, or things.”

It also mentions that photographers use film to create a picture but digital technology is being used more and more. It goes on to say that some photographers even use computers!
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Annual Reports for Small Business

Just the words alone, Annual Report, sound impressive and big league.

Most corporations are required by law to publish an annual report. But what about a small business that doesn’t have any investors or shareholders and isn’t required to do a yearly summary?

Annual reports are not just for the big corporations anymore.

It makes perfect marketing sense for a smaller business to get into the game.

It’s a great way to be different, to stay in contact with your best customers, and to draw in new customers. Serious customers want information about what they’re buying and with whom they’re doing business. An educated customer is the best kind.
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Best Romantic Photography Lines

Very off-topic but just for Valentine’s Day:

These may make little sense to non-photographers but here are some of the best photography pick-up lines:

Let me focus only on you.

Picture us together.

I’ve got you in my viewfinder.

Will you be my long-term project?

I Leica you.

Do you do it RAW?

True love can never be Photoshopped.

Let’s get together for a horizontal composition.

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