For Customers

Photo Surgery

I’m not sure if this is an indication of anything but last month I received three similar photo requests. I wasn’t asked to shoot any photos but instead, the customers wanted me to fix pictures they had shot themselves:

• The first was to fix a group photo that an employee had taken. The people in the picture are now back in their respective hometowns so there’s no chance of a reshoot. The group picture was under-exposed, slightly out-of-focus, had red-eye and was poorly composed with some bad shadows. Photoshop can only do so much but the customer was happy with the results of the emergency retouch surgery. The picture will now have a happy life in a company newsletter.

• The second request was another do-it-yourself picture. But unfortunately this one was inoperable. I diagnosed a terminal case of the blurs. A photo may look okay on the camera’s tiny LCD screen but when viewed at a larger size, any and all imperfections become very obvious. I suspect the company already knew this and just wanted a second opinion.

• The third request was to pull out one person from a group photo and make it look like a business portrait of that person. This image was rushed into the operating room for some complicated photo surgery. It was touch-and-go and, sadly, a few body parts had to be amputated in the process. The photo, now reduced to a head-and-shoulders, is recovering and will be strong enough to appear in a Powerpoint presentation.

Everyone loves to take pictures and this is great for personal photos. But if your company is thinking about doing your own business photos, here are three suggestions:

(i) Don’t.

(ii) Take lots of pictures and hope one hits the target.

(iii) Know where the closest photo emergency room is located.

 

Portraits that mean business

Q: What’s the difference between an Executive Portrait and a Business Portrait?

A: About $500.   (It’s an old joke but sometimes it’s true. Read on.)

Business Portrait:

This is usually a head-and-shoulders photo against a plain background. Eye contact with the camera is important and a bit of a smile never hurts. A plain background, while not absolutely necessary, won’t distract the viewer. It’s also easy for any other photographer to duplicate a plain background in any future business portraits of other employees, should the need arise.

This type of portrait should never look like a passport picture, a driver’s license photo or a family snapshot. On the other hand, depending on the company, a business portrait doesn’t have to be a serious suit-and-tie picture.
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Better Public Relations Photography

What’s the difference between a photographer and a photojournalist?

A photographer takes pictures of nouns whereas a photojournalist, or news photographer, takes pictures of verbs.

If you remember way back to grade school: a noun is a part of speech that’s used to name a person, place or thing. A verb expresses an action or state of being, and is the most important part of a sentence.

The average photographer usually takes pictures of animals, nature, architecture and still life. Nothing wrong with that but all nouns.

Photojournalists take pictures of people expressing or enacting such things as anger, joy, sadness, happiness, victory, protest, excitement and more. These are images of people engaged in some sort of physical or emotional state of being. Verbs.
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How to save money when hiring a commercial photographer

Which is more important to your business: saving money or making money?

While everyone loves “free”, that usually isn’t even on the menu. For businesses that are considering hiring a photographer, here are a few suggestions that will help save some money.

First, congratulations! Hiring a photographer to help with your business, corporate or commercial photography needs means that you know the value of having a professional photographer create original images for your web site, public relations or other marketing needs.

But what if your budget doesn’t quite match your plans?
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Best and Worst Jobs

The Wall Street Journal published the Best and Worst Jobs in the USA, based on a recently-released 2009 study. The list is based on five criteria: environment, income, employment outlook, physical demands and stress.

The methodology and the criteria used are limited and subjective. There really is no way to produce an accurate and objective list since best and worst are relative terms.

Take this list with a grain of salt and a big dose of humour. Just for fun, see where your job ranks.

Small Business Oath

“We are what we repeatedly do. Excellence, therefore, is not an act but a habit.”

– attributed to Aristotle

A few years ago, when dealing with a large national media corporation, I pointed out that the company’s conduct was the exact opposite of its mission statement. The corporate lawyer laughed and said, “That [mission statement] is just for the public, it’s not for us.”

A code of conduct may not be needed by a small business because the owner is usually close to the “front lines”. So there’s little room for bad behaviour. But sadly, a big business can have plenty of such room.

Small business owners may want to create their own code of conduct, not just to impress their customers but also to remind themselves of why they are in business. Maybe something like:

As a small business owner, my purpose is to serve the customer without whom my business has no reason to exist. My business may be small in size but my pursuit of excellence shall be boundless. I promise:

• To run my business with integrity and the highest ethical standards.

• To treat customers fairly, honestly and with respect.

• To be responsible for my actions and accountable to my customers.

• To acknowledge and then, to the best of my abilities, repair any mistakes that I might make.

• To protect the interests of each customer as if they were my own.

• To improve myself and my business for the benefit of my customers.

• To be a good citizen of my community.

 

Name of the times

It’s now the second decade of the 21st century, so stop using the phrase “digital camera.” It’s redundant. All cameras are digital, film is the exception. Feel free to use the term “film camera” when talking about a camera that uses film. Otherwise it’s just “camera.” No more “DSLR” either.

Cameras no longer have motor drives. Nothing is being driven or pulled through a digital camera.

Cameras no longer shoot “frames per second” because there are no more frames, just exposures.

Digital cameras do not videotape, tape or film anything because there’s no videotape or film in a digital camera. Digital cameras simply record video.
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