For Customers

Dressing for the part

Let’s say you’re at a conference. Some people are wearing business formal, others are in business casual, some are dressed in jeans and t-shirt, and a few are in beachwear. Which people do you notice?

Certainly, the folks in beachwear will stand out but probably for all the wrong reasons. People dressed in jeans and t-shirt will always look sloppy next to those in business attire. Business casual never looks out-of-place and is always appreciated. Business formal, which might seem overdoing it, is always admired and respected.
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Just Saying

Nothing to do with photography or business practices, and way off-topic but:

1) For the upcoming G8 and G20 Summits in Canada this June, the federal government states that security screening will be performed by “competent authorities”.  What? As opposed to the usual incompetent authorities?

2) Canadian phone company Bell has increased its interest rate to 42.58%. This not only proves that Bell is in the business of gouging consumers but also that it leads the Canadian corporate race to becoming a loan shark. (The Canadian legal definition of loan sharking is 60% interest.) Credit card companies and banks are probably wondering how Bell gets away with this.
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Defining Expectations

How do you define the term “professional photographer”? The common answer is that a professional photographer is someone who gets paid to take pictures.

Of course that’s wrong.

There are many people who get paid for taking photos and they’re nowhere near professional, either in the quality of their work or the quality of their business, assuming they even have a business. Also, a good photographer is not necessarily a professional photographer.
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The science of buying photography

We’ve all heard the phrase “path of least resistance”. In nature, (and that includes us humans), when given the choice, the path of least resistance will always be chosen first. The path of least resistance is the path that leads to a destination that’s good enough.

This path can vary from person to person, depending on the situation at hand. For example:

For a cup of coffee, one person might walk to the next-door 7-Eleven store. It’s quick, the coffee is cheap, it’s good enough for right now.

Another person who wants something more flavourful and made-to-order, “good enough” means they may have no choice but to go several blocks for an expensive Starbucks coffee. More resistance involved but they deserve that coffee.

For someone who needs even more, they might drive a distance to a fancy hotel café which serves coffee in a fashionable location. Much higher resistance but being seen in that expensive restaurant will enhance this person’s reputation.

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How to mess up a simple photo op

It never ceases to amaze me how some companies, even very large corporations, can bungle a simple photo op and totally sabotage its media coverage. This always ends with a “what were they thinking?”

Yesterday, Husky Energy barred the media from its annual general meeting in Calgary (updated story here). This story was picked up around the world in both news and business publications. What should’ve been a routine business story with a routine photo of its CEO, turned into the loud negative headline: “Husky Energy bars reporters from annual meeting”.

Of course, there were photos of Husky personnel blocking the doorway to the meeting and security escorting photographers off the property. The security guard picture was also picked up around the world.

Great PR move, folks!
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Loud and clear

sports photographer toronto

Basketball coaches seem to yell a lot. They yell to get the attention of their players, they yell when arguing with the referees and sometimes they yell for no apparent reason.

Basketball arenas are very noisy with non-stop loud music, shouting arena announcers and screaming fans. It would seem that the only way to be heard above the ambient noise is to yell.
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Seeing beyond the tools

If you bought the same guitar as Eric Clapton, would you play music just like him? If you owned the same golf clubs as Tiger Woods, would you play golf just like him? If you used the same pen as J.K. Rowling, would your books be just as successful?

The answer to all of the above is, of course, a resounding “no”, (despite what the product manufacturers might say).

But yet, many people think that if they buy the same camera as a professional photographer, they will shoot the same pictures. Why?

From Margaret Atwood’s 2002 book Negotiating with the Dead :

To be an opera singer you not only have to have a voice, you have to train for years; to be a composer you have to have an ear, to be a dancer you have to have a fit body, to act on the stage you have to be able to remember your lines, and so on.

Being a visual artist now approaches writing, as regards its apparent easiness – when you hear remarks like “My four-year-old could do better,” you know that envy and contempt are setting in, of the kind that stem from the belief that the artist in question is not really talented, only lucky or a slick operator, and probably a fraud as well. This is likely to happen when people can no longer see what gift or unusual ability sets an artist apart.

The amazing technology built into digital cameras has created an under-appreciation and a devaluation of photography. Many forget that a camera is just a tool, like a guitar, a golf club or a pen. An experienced photographer is not someone who knows how to push a button. But rather, they know when to push that button. A professional photograph gets its value from what it shows and from what it doesn’t.

 

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