For Customers

Another Public Relations Failure

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Canadian company Communitech today launched its Communitech Hub in Kitchener, Ontario. From its press release:

The Hub . . . is now home to start-up companies, small-medium enterprises, and global multi-nationals all aiming to accelerate the pace of development of new ideas and products in the digital media sector.

…leading-edge facility…

…will help launch more made-in-Ontario companies…

…state-of-the-art facility for digital innovation…

…the commercialization of innovation in Waterloo Region…

…dedicated to establishing Canada as a world leader in Digital Media…

Sounds good so far.

So how does this company promote the opening of its new, multi-multi-million dollar, state-of-the-art facility dedicated to Canadian innovation in digital media?
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What photographers need you to know

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Many clients may already know these things but here’s some information that photographers need you to know (in no particular order):

• When a photographer doesn’t answer the phone right away or doesn’t respond immediately to your e-mail, it usually means they’re busy on a job. The photographer is not ignoring you. Some photography can run all day or longer. We devote 100% of our attention to the client and job at hand. Please leave a message. Your call really is important to us.

• Depending on your proposed photo project, it might take from 30 minutes to several days to produce a full and proper photo estimate. Photographers cannot give an off-the-cuff or ballpark price because it’s meaningless. We have to figure out every step of the proposed work before completing the estimate. This benefits you. We put everything in writing. This benefits you.
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!,.? – “…” [ (;) ]

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Yes, you guessed it. Today, Friday September 24 is National Punctuation Day in the USA. Someday, maybe Canada will realize the importance of punctuation and adopt this as a new national holiday.

Here are some official tips on how to celebrate.

Pick Any Two

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Remember the consumer saying: “Good, fast, cheap. Pick any two.”

A similar saying is: “High quality, low price, good customer service. Pick any two.”

Of course, we want all three. But that elusive combination doesn’t seem to exist.

When a customer tells a photographer that their photo fees are too expensive, the photographer should then ask: “Okay, I can can give you a lower price but what do you want to give up, quality or service?”

Customers who only shop price are customers that a photographer can live without. These people don’t value a photographer’s work.

Bargain hunters don’t understand that a cheaper price only guarantees them of getting less for less.

What a photography assignment might cost is always less than what it will cost from not having that photography done at all.

Many businesses don’t realize that most commercial photography doesn’t really cost anything. If $1500 worth of photography helps generate $20,000 worth of business, then there was no cost for the photography. The photography was a business investment where the company put money into itself.

 

Photos key to online sales

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Today’s Toronto Star newspaper did a business story about local artisans who sell their products to a worldwide audience using only a web site. The newspaper’s (print) headline included “Photos key to online selling.” Some of the business owners pointed out that, “having excellent photographs helps…” and “you can’t sell without a decent picture.”

We knew that, right?

So why do so many businesses, both large and small, fail when it comes to website photography?
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Film Festival Finale

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The Toronto International Film Festival (TIFF) has ended and, as expected, its idiocy continued right to the last event.

On the final night, the last celebrity event started about 30 minutes sooner than expected which caught a handful of photographers off-guard. These photographers arrived, perhaps, 10 – 15 minutes after the red carpet area was “locked down.” (Yes, it actually uses that term for its oh-so-high security efforts).

When this group of photographers arrived, the actors were about 150 to 200 feet away signing autographs for the fans. Possible film festival options:
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Film Festival Questions

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And the hits keep coming.

• Internet access was dead again today. Film festival people had no idea what to do about it.

 

• A TV videographer wanted to shoot B-roll of still photographers working a red carpet, (i.e. video of cameras clicking, flashes popping, photographers calling to celebrities). He wanted to shoot from an open area behind photographers. Sorry, not allowed.

 

• Another TV videographer wanted to shoot B-roll of celebrities arriving at a press conference with all the flashing cameras. He wanted to shoot from a far corner completely out of everyone’s way. Sorry, not allowed.

 

• I wanted to shoot an actor being interviewed by TV, (i.e. a photo of actor surrounded by cameras and microphones), by standing in an open area behind TV. Sorry, not allowed.
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