For Customers

A Small Discount

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At my favourite buffet restaurant, people under 12 years old pay only half-price. Kids get the same quality of food and the same service but pay only half the price.

People under 12 years old pay half-price for movie theatre admission. They sit in the same seats and watch the same movie but pay half the price.

At a hair salon, people under 12 years of age pay half-price for a haircut. They sit in the same stylist chair and get the same service but for half the price.

On Toronto public transit, people under 12 years of age pay one-quarter the price. They ride the same bus and travel to the same destination but pay a quarter of the price.

What’s going on here? Are the rest of us being over-charged?
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Colourful Year

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Are you feeling stressed? Does your spirit need to be lifted? Do you need a healthy glow? Then have we got the cure for you: a big dose of Honeysuckle 18-2120.
The colourful folks at Pantone have declared that this is the colour for 2011. Please adjust your life accordingly.

 

Best ways to waste your marketing budget

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Here are some of the best ways for a business to waste its marketing efforts. These have been proven to produce poor results and push customers away. If your business has too much money and you need to waste some of it, these tips should help you accomplish that goal:

• Send out press releases without any pictures. This is the best way to let editors know that your press release isn’t really important and you don’t want attention.

• Use stock photography. Nothing says “we don’t care” more than the use of cheap, stock pictures. Custom photography won’t waste money since it provides useful information to customers.

• Make sure your About Us or Contact Us web page doesn’t have any pictures of your key employees. Why risk gaining credibility and trust with your customers when you can be another impersonal business?

• Use only low-resolution pictures on your web site. Large pictures have the problem of attracting and holding customer attention which can encourage them to open their wallets. Going small is a great way to waste your web efforts.

 

Dear Occupant

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Today, I received a “Dear Photographer” e-mail which proclaimed that I’m being considered for “free” inclusion in the next edition of a prestigious “Who’s Who” book. Supposedly, I’m one of the top, most distinguished photographers in North America. Being included in this book will mark my high level of achievement.

Yeah, right.

For fun, I visited this company’s web site:
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Best public relations photography

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Public relations photography, or PR photography, is about producing editorial photography that puts the client in a favourable light and increases their name recognition.

PR photography must be editorial in nature simply because that’s the style demanded by publications which use public relations photography. Newspapers, magazines, trade magazines, news websites and other publishers of PR photography use only editorial photography and not, for example, advertising photography because it directly impacts the publication’s credibility.

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Ordinary Miracle of Photography

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Every photographer who has developed prints in a darkroom knows the magic of watching an image appear on photo paper. Whether it’s their first or 10,000th print, an image appearing in the developer tray never ceases to amaze.

With digital cameras, the magic is lost. Photography has become so automatic that people barely notice it. Just push a button and check the LCD screen.

The technology behind turning light into electricity, then into digital bits stored on a memory card, and finally into an image is no longer considered magical. Digital images are now routine.

Yet, the essence of photography remains unchanged. It can still capture the right moment, tell a story, inspire hope, stir emotion, send a message, influence a belief, change opinion or illustrate what words cannot.

That’s why smart businesses use custom photography for their press releases, annual reports, web sites and other marketing collateral. These companies understand the ordinary miracle of photography.

 

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