The business side of photography
What’s the definition of an optimist?
A freelance photographer with a mortgage.
What’s the definition of an optimist?
A freelancer who opens a savings account.
What’s the difference between a freelance photographer and a savings bond?
One of them eventually matures and earns money.
Today is World Intellectual Property Day, as declared by the World Intellectual Property Organization (WIPO). Several countries held events to emphasize the importance of intellectual property rights. Nothing is happening here in Canada which is 15 years behind its (1996) WIPO obligations.
Some wedding photographers offer free prints to attract new customers. Others will offer lower prices. But if a wedding photographer really wants to stand out and increase their value to the soon-to-be bride and groom, then perhaps that photographer should also offer to perform the marriage ceremony.
Imagine the photographer’s sales pitch:
Our full-service Platinum wedding package includes engagement photos, albums for the couple and the parents. Plus, if you act now, you’ll get a free marriage ceremony!
To offer this service, a photographer just has to get ordained by a church and perhaps, purchase the lovely $6.99 certificate which “proves” they were ordained.
As a bonus, an ordained photographer may also perform funeral services. Imagine the business to be earned from:
Add some fun to your next funeral with our Heavenly FotoFuneral package. Free souvenir 8×10 glossy if you book today!
There’s a Canadian federal election coming in early May. One would think that if a party wants to run the country then surely it should be able to run a web site.
The Liberals have the slowest loading site of the bunch. Almost painful, but let’s be charitable and assume the site was just busy today. This site uses free WordPress blog software but it fails XHTML validation. The design is consistent and it uses the party’s traditional red–white colour scheme.
The two-year-old portrait of Liberal leader Michael Ignatieff is outdated. What does it suggest when the party couldn’t be bothered to get a new business portrait for something as important as a federal election? But again, to be charitable, let’s say the Liberals used an old picture just to save a few bucks.
The site has photo captions and credits on many of its pictures. The party has hired at least one experienced news photographer, but the site suffers from either non-existent or just plain bad photo editing.
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A few things don’t seem to make sense:
— Order a $1.49 hamburger at a fast-food joint and you have to pay before they give you the food.
Order an $85 steak dinner at a restaurant and you don’t pay until the food has been eaten.
— Some amateur photographers spend thousands of dollars buying top-of-the-line cameras to photograph things a $400 camera could do as well.
Some professional photographers who own top-of-the-line cameras use a cheap toy camera to do their photography.
— A company spent about $47,000 to buy five full-page black-and-white ads in a Toronto tabloid newspaper. Then it budgeted less than $500 for the photography for those ads.
Why not spend $25,000 for five half-page ads and then budget, say, $2,500 for the photography? Not only would this save the company thousands of dollars but the better quality photography will earn the company more attention.
One important job at large entertainment events is to let the photographers know who they’re photographing. This is when sign holders come in handy.
It should be easy to find the right photographer for your business photography, right? After all, every city has many, many professional photographers.
Recently, I was reading a web site for photographers who are new to running a photo business. These amateur(?) photographers were apparently hired by various clients to shoot corporate work, advertisements, business marketing or editorial assignments. Yet these photographers didn’t know how to price their work or, in some cases, even how to do the assignment. Why would any business hire an amateur photographer?
How should a business find the right professional photographer?
The best way is by referral from another business or a colleague. If this isn’t possible then a search engine is your best friend (or enemy).
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