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Contrary to what some may think, professional photography is not a commodity business. Looking for the right photographer is not like shopping for a TV set where you decide on the make and model of TV and then search around to find the lowest price.

When a company is looking to hire a commercial photographer, it can expect to get a variety of photo quotes. For a common assignment like a business portrait, the prices may vary by a few hundred dollars. For a large project, photography quotes can vary by many thousands of dollars.

The difference in pricing reflects the photographers’ different experience, talents, production methods and overhead expenses.
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The Importance Of Press Releases

A Columbia Journalism Review article by former New York Times reporter John Sullivan, titled True Enough, the second age of PR, talks about how public relations has become the dominant source of information for the media:

Some experts have argued that in the digital age, new forms of reporting will eventually fill the void left by traditional newsrooms. But few would argue that such a point has arrived, or is close to arriving.

“There is the overwhelming sense that the void that is created by the collapse of traditional journalism is not being filled by new media, but by public relations,” said John Nichols, a Nation correspondent and McChesney’s co-author.

Nichols said reporters usually make some calls and check facts. But the ability of government or private public relations to generate stories grows as reporters have less time to seek out stories on their own. That gives outside groups more power to set the agenda.

previous post on this blog touched on this same topic.

For reporters, this should be a big concern. Although at many newspapers, this doesn’t appear to be an issue. More press releases means less work for a reporter and less expense for a publisher.

For businesses, this should be a happy wake-up call.
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Remarkable Marketing

Andy Sernovitz, a marketing guy, wrote:

Advertising is the cost of being boring.

If your customers won’t talk about your stuff, you have to pay newspapers and TV shows to do it for you.

Robert Stephens,  founder of the Geek Squad, made a similar statement:

. . . advertising is a tax you pay for being unremarkable.

Have you ever seen an ad for Google or Facebook? When was the last time you saw a Starbucks TV commercial? How often does a pro sports league like the NBA advertise its product?
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Professional Passport

While renewing my passport, I noticed a few odd things on the application form:

• The federal government doesn’t recognize self-employed or unemployed people. The two choices are: having an employer or being a student. Two other permitted answers are “retired” and “homemaker.” Didn’t the term “homemaker” go out of style 20 years ago?

• Why are someone’s marital status and weight required for getting a passport?

• Why is mother’s maiden name a requirement? For some folks, this information is not known. Maybe this should be like when you sign up for an online service and you have to choose your “secret question” for identification purposes (e.g. name of first pet, name of high school, favourite food, etc.).

• The passport picture not only has to be in focus but it also has to be clear and sharp. Does clear mean transparent? Does sharp mean I have to look sharp? Should I wear a freshly ironed, see-thru shirt for my photo?

• Most important: no smiling allowed in your passport photo. If it looks like you’re having fun, the government will reject your picture. Some countries, like Canada and the UK, ban passport smiles under the slightly misguided belief that a smile will hinder facial recognition software.

• The Canadian government commands that only a “commercial photographer” is allowed to shoot passport photos. That’s right, no amateurs allowed! Only a professional photographer can shoot $8.95 passport pictures. Professional photographers own the lucrative passport picture business! We’re saved!

 

The Value Of Press Releases

The Oriella PR Network released its 2011 Digital Journalism Study. This annual survey looks at the impact of digital media on journalism and how journalists use social media.

A key finding of this survey is that 62% of journalists depend on press releases and media handouts for story ideas. Press releases are the first stop for journalists looking for information. Press releases are viewed as more valuable and more trustworthy than blogs, Facebook, Twitter and other social media.
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Stop me if you’ve heard this (IV)

A graduate with a science degree asks, “Why does it work?”

A graduate with an engineering degree asks, “How does it work?”

A graduate with an mathematics degree asks, “How can we improve the work?”

A graduate with a sociology degree asks, “What are the benefits of the work?”

A graduate with a photojournalism degree asks, “Would you like fries with that?”

 

After graduating from photojournalism school, a Toronto photographer got a job at a low-paying newspaper which was going through a lot of cost-cutting.

The young news photographer was sent to his first out-of-town job but was booked into a very cheap hotel. When he called room service to get another towel, the hotel clerk replied, “You’ll have to wait. Someone else is using it.”
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Give Me Liberty or Give Me Something Cheap

This week’s “winner” of falling victim to cheap, stock photography is the United States Postal Service (USPS). In early December 2010, the USPS began to issue three billion new postage stamps bearing a close-up photo of the face and crown of the Statue of Liberty. The photo was bought from an online stock agency.

One small problem, though. It wasn’t the Statue of Liberty in the photo. But rather, it was a picture of a fiberglass and styrofoam replica statue.
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