A political party in Alberta kicked off its provincial election campaign by unveiling a new bus. The vehicle was wrapped to look like a massive billboard—a popular move in political campaigns. But it was obvious that no one bothered to proof the final design.
The party’s female leader’s photo was placed in a disastrous spot over the rear wheels, creating an unfortunate visual. The result? The party faced a day of mockery and negative attention.
In response, the party announced it would replace the $10,000 wrap. That’s an expensive do-over.
(Added: a week later, the party is still being laughed at.)
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